Responsibilities

• Develop and execute sales, marketing, guest engagement, and nightlife strategies aligned with the overall brand and business strategy.
• Develop business plans and programming strategies for rooftop bars, nightlife, and guest engagement initiatives.
• Create and execute strategies to increase awareness, qualified traffic, sales, and repeat visits among local residents, tourists, workers, businesses, and other target audiences.
• Develop and manage seasonal, recurring, and limited-time promotional campaigns, including specials, themed experiences, loyalty initiatives, and other guest-driving programs.
• Plan, coordinate, and execute in-house and off-site events, including happy hours, themed nights, live music, holiday events, chef's table dinners, community events, markets, and networking opportunities.
• Manage all event logistics, including entertainment, vendors, budgets, timelines, signage, setup, breakdown, and operational coordination.
• Source and book entertainment, including DJs, bands, and live performers, while evaluating programming opportunities based on brand fit, guest appeal, and financial performance.
• Build and maintain strategic relationships with nearby businesses, schools, community organizations, industry partners, promoters, event planners, agencies, vendors, and other key stakeholders to create cross-promotional and business-development opportunities.
• Represent the restaurant and venues at local community events, markets, networking functions, and industry gatherings.
• Develop and maintain the guest referral program, including day-to-day administration, tracking referral activity, fulfilling rewards and incentives, communicating program details, and identifying opportunities to increase participation.

Requirements

• 3 or more years of experience in event planning, marketing, promotions, or social media management (restaurant/hospitality experience preferred)
• Strong written and verbal communication skills
• Comfortable managing multiple projects and deadlines simultaneously
• Experience with social media platforms and basic content creation (photo/video a plus)
• Outgoing, personable, and comfortable representing the brand in the community
• Builds relationships within local nightlife community, F&B, promoters, and other industry leader
• Basic budgeting and reporting skills
• Flexible schedule, including evenings/weekends for events as needed
• Familiarity with email marketing or CRM/loyalty platforms
• Experience with graphic design tools (Canva, Adobe Express, etc.)