Responsibilities

• Own the end-to-end lifecycle of customer references from identifying and vetting customer stories against strategic criteria (industry relevance, quantifiable outcomes, AWS differentiation, narrative arc) to recommending top candidates for campaigns, keynotes, and media opportunities.
• Curate and manage priority customer stories by product, industry, and strategic theme; enforce high-quality criteria promoting impact over volume; brief executives and enable stakeholder teams with ready-to-use reference materials.
• Facilitate regular touchpoints with stakeholders, content strategists, campaign managers, PR, and account teams. Establish and lead working groups to surface stories, align on priorities, and coordinate storytelling efforts across the organization.
• Draft and produce customer case studies, executive summaries, reference slide copy, headlines, and talking points according to AWS style guidelines and storytelling best practices. Write technical case studies and support video storytelling production.
• Identify opportunities to leverage AI for operational excellence and content production at scale. Build, test, and iterate on AI-powered tools to accelerate content creation while maintaining quality standards.
• Design and execute promotion plans for customer assets in partnership with video, social, web, and campaign teams. Coordinate customer story placement across channels to maximize reach and impact.
• Champion internal platform adoption for customer reference management; define requirements for platform improvements; ensure customer stories are properly logged, searchable, and accessible to stakeholders.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels

Preferred

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• Learn more about our benefits at https://amazon.jobs/en/benefits .