Responsibilities

• Audit & Optimize: conduct a comprehensive audit of our current toolset. Identify redundancies, shelfware, and integration gaps. You will lead the effort to consolidate tools to reduce spend and complexity.
• Architecture: Design a cohesive systems architecture where data flows seamlessly between Marketing (MAP), Sales (CRM), and Customer Success tools.
• Own the Relationships: You will be the primary point of contact for all GTM vendors.
• Evaluation & Selection: Lead the evaluation process for new technology. You will run rigorous A/B comparisons, pilot programs, and financial analyses to recommend "build vs. buy" or "replace vs. renew" decisions.
• Negotiation: Partner with Finance/Legal to manage renewals and negotiate favorable terms, ensuring we get maximum value for every dollar spent.
• Cross-Functional Deployment: You will project manage the rollout of new tools from technical setup to user adoption.
• Enablement Partnership: Work closely with the Sales Enablement Manager to ensure every tool launch is accompanied by proper training, documentation, and certification. A tool is only as good as its adoption.
• Integration: Oversee the technical integration of tools into our core CRM (Salesforce), ensuring data integrity and reporting accuracy.
• User Management: Manage provisioning, de-provisioning, and role-based permissions across the stack.
• Security & Compliance: Ensure all GTM tools meet our security standards and compliance requirements (SOC2, HIPAA, etc.).