Senior Manager, GTM Strategy & Process Optimization
ServiceNow
San Diego, CA (Remote)
$140K/yr - $245K/yrIn-houseFull-timeSenior level10+ years exp.
1 day ago
GTM Engineer
Austin, TX (On-site)
$120K/yr – $140K/yrMid Level5+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own AI enabled GTM execution and revenue ops by turning data into scalable workflows across CRM and HCM foundations.
- Design, deploy, and optimize AI workflows integrated with CRM/HCM to lift lead qualification, outbound personalization, and proposals.
- Partner with Sales, Marketing, RevOps, and Product to identify high impact AI use cases and drive adoption through enablement.
- Define metrics and track impact on pipeline, conversion, and productivity while iterating on insights.
Job Description
- Design, deploy, and optimize AI-driven workflows that enhance sales and marketing execution (e.g., lead qualification, outbound personalization, proposal generation), ensuring seamless integration with CRM and HCM data systems
- Partner cross-functionally with Sales, Marketing, RevOps, and Product teams to identify high-impact AI use cases, translating business needs into scalable solutions and driving adoption through training and enablement
- Develop and refine prompt strategies and AI configurations tailored to HCM buyer personas, sales stages, and messaging frameworks to improve output quality, relevance, and consistency
- Serve as an AI champion and subject matter expert (SME) for the sales organization by training teams, demonstrating the value of AI-driven workflows, and driving consistent, effective adoption of AI tools across the GTM function
- Define success metrics and track performance of AI initiatives, measuring impact on pipeline generation, conversion rates, and sales productivity, and iterating based on insights
- Evaluate and manage AI tools and vendor ecosystems, ensuring alignment with GTM strategy, interoperability across the tech stack, and effective scaling of AI capabilities
- Partner with Sales and Marketing leadership to design and operationalize go-to-market strategies across target segments
- Develop and refine ideal customer profiles (ICPs), segmentation models, and territory strategies
- Identify opportunities to improve pipeline generation, sales efficiency, and revenue performance
- Design and implement scalable workflows to support prospecting, lead routing, data enrichment, and outreach automation
Asure Software
2.9 Glassdoor
Asure (NASDAQ: ASUR) sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help more than 100,000 small and mid-sized businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Asure HCM solution includes Asure Payroll & Tax, Asure HR, and Asure Time & Attendance. Our Asure HRServices offering ranges from online compliance tools to a fully outsourced HR department.
Founded in 1994
Austin, Texas, USA
630 employees (19 in marketing)
37% recommend to a friend
52% CEO approval
Traffic Signals
Monthly Visitors
23K
Monthly Google Ads Budget
$13.8K
Traffic Source Mix
Search
39.2%
Direct
53.2%
Referral
5.3%
Social
0.6%
Paid
1.7%
Headcount Trend
Current headcount: ~633
Marketing Team
Marketing Team Size
11 (2% of company)
Median Career Experience
14.5 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Funding
Total Funding
$92.3M
Last Raise
$1.7M
Post IPO Equity, 5 months ago
Funding History
- Oct 2025Post IPO Equity • $1.7M
- May 2024Post IPO Equity • $4.3M
- Mar 2024Post IPO Equity • $4.5M
