GTM Engineer

Austin, TX (On-site)

$120K/yr – $140K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive AI-enabled GTM workflows for revenue across Sales and Marketing, with cross-functional adoption and measurable impact.

  • Must-have: 5+ years in SaaS GTM/RevOps with proven AI strategy experience
  • Standout: Cross-functional leadership and vendor ecosystem management
  • Scale AI-driven workflows for prospecting, data enrichment, and outreach across CRM/HCM systems

Job Description

Responsibilities

  • Design, deploy, and optimize AI-driven workflows that enhance sales and marketing execution, ensuring seamless integration with CRM and HCM data systems
  • Partner cross-functionally with Sales, Marketing, RevOps, and Product teams to identify high-impact AI use cases, translating business needs into scalable solutions and driving adoption through training and enablement
  • Develop and refine prompt strategies and AI configurations tailored to HCM buyer personas, sales stages, and messaging frameworks to improve output quality, relevance, and consistency
  • Serve as an AI champion and subject matter expert (SME) for the sales organization by training teams, demonstrating the value of AI-driven workflows, and driving consistent, effective adoption of AI tools across the GTM function
  • Define success metrics and track performance of AI initiatives, measuring impact on pipeline generation, conversion rates, and sales productivity, and iterating based on insights
  • Evaluate and manage AI tools and vendor ecosystems, ensuring alignment with GTM strategy, interoperability across the tech stack, and effective scaling of AI capabilities
  • Partner with Sales and Marketing leadership to design and operationalize go-to-market strategies across target segments
  • Develop and refine ideal customer profiles (ICPs), segmentation models, and territory strategies
  • Identify opportunities to improve pipeline generation, sales efficiency, and revenue performance
  • Design and implement scalable workflows to support prospecting, lead routing, data enrichment, and outreach automation

Requirements

  • 5+ years of experience in Sales, Revenue Operations, Growth, or a related go-to-market function within a SaaS environment
  • Bachelor’s degree preferred. A combination of relevant training, certifications, and/or experience, may also be considered
  • Proven results championing AI strategy and initiatives
  • Experience supporting or selling HCM, HR technology, payroll, or adjacent solutions preferred
  • Strong understanding of modern sales and marketing technology stacks (CRM, sequencing tools, data enrichment platforms, etc.)
  • Demonstrated ability to design and implement scalable processes and workflows
  • Analytical mindset with proficiency in data analysis and performance optimization
  • Excellent communication and stakeholder management skills, with the ability to translate complex concepts into actionable insights

Preferred

  • Experience in high-growth or scaling SaaS environments
  • Builder mentality with a proactive, solution-oriented approach
  • Ability to balance strategic thinking with hands-on execution
  • Strong collaboration skills and a customer-first mindset

Benefits

  • Medical, Dental, Vision, HSA, FSA- All effective on day 1!
  • Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
  • 401K Program with 3% safe harbor contribution
  • Employee Stock Purchase Program
  • Fitness Reimbursement Program
  • Self-Managed PTO
Asure Software logo

Asure Software

2.9 Glassdoor

Asure (NASDAQ: ASUR) sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help more than 100,000 small and mid-sized businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Asure HCM solution includes Asure Payroll & Tax, Asure HR, and Asure Time & Attendance. Our Asure HRServices offering ranges from online compliance tools to a fully outsourced HR department.

Founded in 1994
Austin, Texas, USA
630 employees (19 in marketing)
37% recommend to a friend
52% CEO approval

Traffic Signals

Monthly Visitors
23K
Monthly Google Ads Budget
$13.8K
Traffic Source Mix
Search
39.2%
Direct
53.2%
Referral
5.3%
Social
0.6%
Paid
1.7%

Headcount Trend

Current headcount: ~633

Marketing Team

Marketing Team Size
11 (2% of company)
Median Career Experience
14.5 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$92.3M
Last Raise
$1.7M
Post IPO Equity, 5 months ago

Funding History

  • Oct 2025
    Post IPO Equity • $1.7M
  • May 2024
    Post IPO Equity • $4.3M
  • Mar 2024
    Post IPO Equity • $4.5M

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