Responsibilities

• AI Orchestration - Design, deploy, and optimize AI-driven workflows that enhance sales and marketing execution (e.g., lead qualification, outbound personalization, proposal generation), ensuring seamless integration with CRM and HCM data systems
• Partner cross-functionally with Sales, Marketing, RevOps, and Product teams to identify high-impact AI use cases, translating business needs into scalable solutions and driving adoption through training and enablement
• Develop and refine prompt strategies and AI configurations tailored to HCM buyer personas, sales stages, and messaging frameworks to improve output quality, relevance, and consistency
• Serve as an AI champion and subject matter expert (SME) for the sales organization by training teams, demonstrating the value of AI-driven workflows, and driving consistent, effective adoption of AI tools across the GTM function
• Define success metrics and track performance of AI initiatives, measuring impact on pipeline generation, conversion rates, and sales productivity, and iterating based on insights
• Evaluate and manage AI tools and vendor ecosystems, ensuring alignment with GTM strategy, interoperability across the tech stack, and effective scaling of AI capabilities
• Go-To-Market Strategy & Execution - Partner with Sales and Marketing leadership to design and operationalize go-to-market strategies across target segments
• Develop and refine ideal customer profiles (ICPs), segmentation models, and territory strategies
• Identify opportunities to improve pipeline generation, sales efficiency, and revenue performance
• Systems & Workflow Development - Design and implement scalable workflows to support prospecting, lead routing, data enrichment, and outreach automation
• Optimize the sales technology stack to ensure seamless data flow and actionable insights
• Build repeatable processes that enhance productivity across the revenue organization