Responsibilities

• Automation & AI Workflows: Streamline digital marketing, ABM, and growth processes through advertising creation, audience segmentation, and scalable offline workflows.
• Technical partner for Paid Media & ABM: Co-develop innovation roadmaps and accelerate automation through production-ready AI solutions.
• Cross-functional AI opportunities: Partner with global Marketing and Data Analytics to identify AI adoption opportunities across teams.
• AI integration & automation: Integrate AI APIs, MCP Servers, and tools to build agents that scale paid media and ABM motions.
• Workflow orchestration: Design Workato-based automation recipes to route leads, activate audiences, and run campaigns across GTM stack with AI integration.
• AI prototypes & scalable workflows: Architect and deploy AI prototypes to reduce friction and boost efficiency across marketing processes.
• Data-driven feedback loops: Create data loops linking ad data, first-party responses, and pipeline metrics, including offline conversions for value-based bidding.
• Structured experiments: Run experiments to evaluate AI tools, prompts, and automation, moving from PoC to production.
• Documentation & training: Produce technical docs and training to improve operational practices and team autonomy.
• CDP-driven audience pipelines: Configure audience syncs, match rate optimization, and suppression for precise paid media targeting.

Requirements

• 4+ years in Marketing Operations or Revenue Operations in a high-growth SaaS environment.
• Hands-on ads experience across LinkedIn, Google, Meta, Reddit, Influ2, Demandbase, and top DSPs.
• Expert-level Workato: building recipes, API connectors, and error handling; Clay or enrichment tools a plus.
• Proven AI/automation track record with practical AI concepts (LLMs, RAG, prompts).
• Strong Python or JavaScript/TypeScript skills for automation scripts and API work.
• Experience evaluating emerging AI tools and platforms for marketing use.
• Excellent communication with ability to explain complex tech to diverse stakeholders.

Preferred

• Familiarity with agent frameworks (LangChain, CrewAI) for multi-step AI workflows.
• Builder mindset: practical innovator turning problems into scalable solutions.
• SQL or BI tooling (Tableau, Looker, Power BI) proficiency a plus.