GTM Director (PLG)

San Francisco, CA (On-site)

$180K/yr – $240K/yrSenior Level12+ years expFull time

Posted 3 months ago

Job Summary

Own high-value enterprise relationships and drive multi-year revenue through activation, expansion, and renewals while shaping the enterprise motion with Product and Marketing.

  • Executive alignment: lead business reviews and strategic account planning with VP/C-level stakeholders.
  • Product adoption: translate AI capabilities into measurable business outcomes and demonstrate new features.
  • Enterprise expansion: structure pilots and pilots-to-scale deals across multiple teams and business units.

Job Description

Responsibilities

  • Own commercial relationships across a portfolio of strategic enterprise customers.
  • Drive customer activation, adoption, expansion, renewals, and long-term revenue growth.
  • Identify opportunities to increase product usage across new teams, workflows, and business units.
  • Lead executive business reviews and strategic account planning.
  • Structure pilots, proof-of-concepts, and enterprise expansion opportunities.
  • Understand customer workflows, creative processes, and business objectives.
  • Translate Higgsfield's AI capabilities into measurable business outcomes.
  • Serve as a trusted advisor to marketing, creative, innovation, and executive stakeholders.
  • Demonstrate new product capabilities and influence adoption of emerging features.
  • Build executive relationships across customer organizations.

Requirements

  • 8–12+ years of experience in Enterprise Sales, Strategic Accounts, Customer Success, Solutions Consulting, GTM Strategy, or related commercial roles.
  • Experience owning and expanding enterprise relationships with large strategic customers.
  • Background in high-growth SaaS, AI, infrastructure, developer tools, cloud, MarTech, or creator platforms.
  • Strong executive presence with experience presenting to VP and C-level stakeholders.
  • Proven ability to navigate complex enterprise organizations and multi-stakeholder buying cycles.
  • Highly consultative with exceptional discovery, communication, negotiation, and relationship-building skills.
  • Analytical mindset with the ability to translate customer data into commercial opportunities.
  • Comfortable operating in an extremely fast-paced startup environment where priorities evolve quickly.
  • Experience at a product-led growth (PLG), usage-based, or AI-native company.
  • Familiarity with creative technology, generative AI, media, advertising, or enterprise marketing workflows.

Preferred

Benefits

  • In addition to cash compensation, we offer equity and a comprehensive benefits package to support you both professionally and personally.
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Higgsfield AI

We're a video AI company dedicated to democratizing social media content creation to everyone

Founded in 2023
San Francisco, California, USA
208 employees (91 in marketing)

Salaries

Posted range

$180K/yr – $240K/yr

Taken straight from the job posting.

See all Higgsfield AI salaries

Marketing Team

Marketing Team Size
75 (36% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$8M
Last Raise
Seed, 2 years ago

Traffic Signals

Monthly Visitors
23.6M
Traffic Source Mix
Search
38%
Direct
55.4%
Referral
3.9%
Social
2.2%
Paid
0.5%

Headcount Trend

Current headcount: ~244

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GTM Director (PLG)

Higgsfield AI · San Francisco, CA · On-site