Responsibilities

• The Growth Strategy Lead is responsible for the performance, optimization, and evolution of our paid acquisition engine.
• You'll manage a small team of Growth Operators while owning the strategic direction of our paid acquisition portfolio.
• You'll determine where we invest, what we test, how we scale, and what comes next.
• You'll also play a critical role in shaping how AI transforms marketing at The Motley Fool. Working closely with technical partners, you'll help design AI-enabled workflows, identify opportunities for automation, and establish best practices for how people, AI agents, and systems work together to drive better outcomes.
• Over time, this role will evolve into orchestrating a hybrid ecosystem of Growth Operators, AI agents, and automated workflows, ensuring people, technology, and AI are aligned around the highest-impact opportunities.
• Growth Strategy & Channel Leadership: Own the strategic direction of our paid acquisition portfolio across channels such as Google, Bing, Meta, and native/prospecting platforms (Taboola, Dianomi, LiveIntent, and similar).
• Manage and develop a team of Growth Operators, providing coaching, direction, and support to maximize individual growth and team performance.
• Determine how acquisition investments are allocated across channels to maximize member growth, lifetime value, and long-term business impact.
• Develop growth strategies grounded in member behavior, subscription economics, and long-term business impact.
• Identify opportunities across channels, offers, messaging, pricing, funnel experiences, and conversion flows.
• Diagnose performance shifts and uncover the underlying drivers behind success or decline.
• Evaluate emerging channels, platforms, and acquisition opportunities and determine where we should invest next.
• Establish testing priorities and ensure resources are focused on the highest-leverage opportunities.
• AI-Augmented Growth & Automation: Partner with engineering, data, and technical teams to shape the future of our acquisition engine.
• Identify opportunities to automate, augment, and improve marketing workflows using AI.
• Spec, evaluate, and improve AI-enabled systems that are built in partnership with engineering.
• Stay at the forefront of AI developments in marketing and bring new ideas, tools, and approaches back to the team.
• Human + AI Orchestration: Design and evolve the operating model that enables Growth Operators, AI agents, and automated workflows to work together effectively.
• Act as the strategic orchestrator of our growth ecosystem, ensuring human and AI resources are deployed against the highest-impact opportunities.
• Determine where human judgment creates the greatest value, where AI can operate autonomously, and how work should flow between the two earlier in the process?

Requirements

• 5+ years leading performance marketing, growth marketing, or paid acquisition programs, with accountability for business outcomes.
• Deep command of digital acquisition channels and a strong understanding of what drives sustainable growth.
• A track record of scaling growth strategies grounded in experimentation, customer insight, and rigorous analysis.
• Strong understanding of member acquisition, retention, customer lifetime value, and the economics of a subscription business.
• Hands-on data fluency. You write your own SQL and interrogate the data directly rather than waiting on a BI ticket.
• You design and read incrementality tests (geo holdouts, lift studies) and know the difference between a channel driving conversions and one taking credit for them.
• Analytical judgment. You turn messy data into clear decisions and actions — you know which numbers matter and which are noise.
• Operational AI literacy. You understand how LLMs and AI agents actually behave — where they're reliable and where they drift — and you can translate a marketing workflow into a clear spec an engineer can build, then diagnose it when output quality slips.
• You can define and measure "good." You can establish how to evaluate the output of an AI-enabled system and monitor it continuously, so quality issues surface before they cost money — not after.
• Risk and cost control. You put guardrails around systems that spend real money, monitor for drift and runaway behavior, and know when to intervene or pull an agent offline.
• Fluency working with technical partners. You hold your own in a room with engineers and data scientists, scoping what's automatable and what isn't, without either getting steamrolled or overpromising.
• Systems thinking. A strong systems-thinking mindset, with the ability to design scalable processes, workflows, and operating models.
• Sharp prioritization. Proven ability to identify opportunities, prioritize effectively, and make sound decisions in fast-paced environments.
• Creative testing instincts. Strong creative thinking, with the ability to brainstorm, develop, and launch innovative tests.
• Team leadership. Experience managing and developing high-performing teams, with accountability for business outcomes.
• Clear communication. Excellent communication and cross-functional collaboration skills.
• Ownership and bias to action. You don\'t wait for opportunities to be handed to you.
• Passion for the craft. Genuine passion for marketing and a relentless desire to improve.
• Please note, no sponsorship is available for this position. You must reside in, or be willing to relocate to, one of these states ...

Preferred

• Bonus — category experience. Experience in financial services, fintech, investing, or a similarly data-driven subscription business is strongly preferred.

Benefits

• Flexible, remote work environment (*see our open states above)
• No "vacation policy" (not to be confused with a "No vacation" policy)
• Generous fully-paid parental leave
• $1,000 annually to invest in stocks of your choice
• Super low premiums for medical, dental, and vision coverage
• Comprehensive compensation package, including company equity