Senior Director, Growth Marketing (Alma)
Spring Health
USA (Remote)
$200K/yr - $235K/yrIn-houseFull-timeSenior level10+ years exp.
14 hrs ago
Growth Strategist - Remote
Nashville, TN (Remote)
$85K/yr – $95K/yrSenior Level3+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and drive end-to-end growth programs for ecommerce clients, translating data insights into cross-channel paid social and strategic creative testing that delivers profitable scale.
- Growth Ownership: Lead data-driven strategies and end-to-end project flow from ads to landing pages across paid Social & Search channels.
- Channel & Creative Execution: Partner with Creative Strategist to deploy high-converting, brand-aligned creatives and run testing across key channels.
- Client Partnerships & Team Leadership: Be the trusted advisor to clients while mentoring the pod (Media Buyer, Project Coordinator, Visual Creator) to stay aligned and elevate results.
Job Description
Responsibilities
- Strategic Planning: Build and present data-driven strategies that connect to each client's big-picture growth goals
- Cross-Channel Strategy: Guide and oversee the strategic use of paid marketing channels (Social & Search) to drive scalable, profitable growth
- Creative Strategy: Collaborate with the Creative Strategist to ensure high-converting, brand-aligned creative is deployed and tested across relevant channels
- Budget Performance: Identify and execute budget allocation strategies that maximize profitable growth, such as shifting investment toward high-performing channels
- Client Relationships: Be the go-to advisor for your clients—Results Through Relationships isn't just a tagline; it's our core
- Team Leadership: Lead and mentor your pod team (Media Buyer, Project Coordinator, Visual Creator) to deliver seamlessly aligned growth strategies
- Best Practice Contributor: Help define and refine our best practices, testing methods, and playbooks
- Project Management: Own end-to-end project flow, ensuring quality execution from ads to landing pages
Requirements
- Ideally, 3+ years of eCommerce Paid Social strategy experience (DTC experience a plus)
- Proven success driving results with $40k+/month ad budgets
- Marketing expertise in creative strategy, data analysis, and fundamentals
- Excel & Google Sheets Pro with a handle on MER, CLTV, nCPA, and other critical business metrics
- Top-notch communicator with a client-centered mindset
- A natural leader and team player who embodies Right Hook's values, especially Client Success and Elevate One Another
Benefits
- Competitive Pay: $90-$110k
- Learn from the Best: Access elite training, industry courses, and events to sharpen your edge
- Career Advancement: As we grow, so do your opportunities. We're all about building leaders from within
- Impactful Work: Partner with top brands in fashion, health & fitness, beauty, and beyond
- Full Team Support: From media to creative, our team has your back so you can focus on what you do best
Right Hook Digital
Right Hook Digital is a Facebook advertising & growth marketing agency helping brands achieve high ROI.We collaborate with brands to amplify content and create campaigns that get consumed by the right audience and drive actual business results.We're a motley crew of digital specialists, entrepreneurs, creatives and data-nerds that live and breathe social & tech.Most importantly, we know that it's not about us, and all about you.Your business. Your goals. Your success.We are your Right Hook.
Traffic Signals
Monthly Google Ads Budget
$106
Marketing Team
Median Career Experience
15 years
Median Tenure
8.2 years
