Responsibilities

• Own performance across the full funnel.
• Turn leads into pipeline by improving segmentation, routing, and follow-up strategy.
• Identify where conversion is breaking down and implement solutions to improve results.
• Partner closely with Sales to improve lead quality, follow-up effectiveness, and opportunity creation.
• Establish and refine SLAs across Marketing and Sales to keep the pipeline moving.
• Use data and performance insights to continuously improve conversion and pipeline velocity.
• Plan and execute integrated campaigns across channels that drive qualified pipeline that results in sales opportunities.
• Manage and optimize paid channels with a focus on pipeline impact and cost efficiency.
• Improve website conversion performance across key properties.
• Test messaging, offers, and campaign strategies to improve results.

Requirements

• Strong analytical skills with experience in funnel optimization and campaign performance analysis
• Ability to balance strategic thinking with hands-on execution
• Strong communication, organization, and project management skills
• Multi-tasking is essential, with the ability to run multiple concurrent projects and meet deadlines
• Must be a team player willing to roll up their sleeves and pitch in when urgent projects require an “all-hands” approach.
• Metrics-driven, with proven experience driving pipeline, conversion, and revenue outcomes
• BS/BA in Marketing, Communications, or a related field required.
• 4-5+ years of experience in B2B marketing, growth marketing, or revenue marketing. A background in Healthcare IT is a plus.
• Strong background in digital marketing, paid media, and campaign execution
• Demonstrated experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred)

Benefits

• Medical, Prescription, Vision, and Dental Insurance
• Life Insurance
• 401(k) with company match
• Paid Time Off, Holidays, and Volunteer Hours
• Company Wellness Program
• Employee Assistance Program
• Short and Long Term Disability Insurance
• Pet Insurance
• Tuition Assistance Program
• Employee Recognition Program