Growth

Responsibilities

• Produce and edit ads full-time for Meta and TikTok, at the volume of hundreds of variants.
• Build and run an automated ad engine: templates, AI generation, and batch editing and export workflows that turn one concept into dozens of variants without adding headcount.
• Use AI video generation and traditional editing together to cut turnaround from days to hours.
• Study the Meta Ad Library and adapt winning formats such as celebrity-style and UGC-style ads.
• Turn first-draft feedback around quickly and keep improving each batch of ads.
• Work with the UGC and content lead and the GTM lead (influencers, outbound, partnerships) so paid ads and creator content reinforce each other.
• Stay deep in the app so every ad reflects how people actually use and talk about it.

Requirements

• Experience making ads, short-form video, or social content, or equivalent hands-on experience.
• A portfolio of ads or social videos you made yourself, showing range and speed.
• Strong editing skills in tools such as CapCut, Premiere, After Effects, or similar.
• Hands-on experience with AI video generation tools.
• High social media fluency: you know what looks native on Meta and TikTok.
• Obsessed with the app and its users.
• An individual contributor mindset: you want to do the work, not manage or align teams.
• Scrappy and fast, comfortable shipping a lot of work in a fast-paced environment.
• Able to work in person at our NYC office.

Preferred

• Experience bootstrapping an ecommerce business or running your own paid social.
• Experience writing scripts or working with UGC creators.
• Community or social account management experience.

Benefits

• Medical, dental and vision insurance, with 100% of premiums covered by Pure, starting on your first day.
• Company computer.
• Free Equinox membership.
• Dinner provided in the office every night.
• Up to $60/day for other meals when in the office.
• Weekly dry cleaning and laundry service.