Responsibilities

• Customer Engagement Platform (CEP) and Channel Orchestration: Define the orchestration logic across channels: which message, to which user, through which channel, at what moment
• Customer Engagement Platform (CEP) and Channel Orchestration: Build and refine audience segmentation strategy across buyer lifecycle stages and seller engagement tiers
• Customer Engagement Platform (CEP) and Channel Orchestration: Lead personalization initiatives including our ML-powered delivery timing program, working closely with data science on model inputs, evaluation, and rollout
• Customer Engagement Platform (CEP) and Channel Orchestration: Establish standards for how the team builds, tests, and iterates on campaigns within the platform so quality is consistent and learnings compound
• Customer Data Platform (CDP) and Data Infrastructure: Define the data model for how customer attributes, behavioral signals, and lifecycle events flow from our data warehouse into our engagement systems
• Customer Data Platform (CDP) and Data Infrastructure: Partner with data engineering to ensure audience definitions are accurate, refreshable, and auditable
• Customer Data Platform (CDP) and Data Infrastructure: Own the roadmap for how we expand CDP usage over time, including new activation use cases across email, push, and paid channels
• Targeted Lifecycle Messaging: Set the standard for email and push quality and deliverability health, partnering with engineering and marketing ops to monitor performance and resolve issues quickly
• Targeted Lifecycle Messaging: Run structured experiments to improve open rates, click rates, and downstream conversion from push touch points