Responsibilities

• Own the strategy and execution of Base's pre-sales funnel end to end — from first visit through signed agreement. Define what we optimize, why, and how we measure success.
• Define web measurement: instrumentation, events, funnels, attribution hygiene, and weekly reporting that drives action.
• Drive Base's web narrative and standards: how we talk, what we emphasize, what we claim, and how the site stays consistent as we grow.
• Run a steady experimentation cadence across messaging, layout, routing, and step order; ship wins and retire losses without turning the site into a test bed.
• Represent brand and design in implementation: translate design intent into shippable components, enforce consistency, and prevent drift.
• Implement web changes directly when needed (primarily Webflow; occasional light HTML/CSS/JS) and coordinate with front-end engineers on more complex work.

Requirements

• You’ve owned a website, funnel, or product with measurable outcomes.
• Analytics fluency: you define your own events, build your own funnels, and write SQL to answer questions without waiting for a data team.
• Design judgment: you can evaluate layout, hierarchy, and interaction patterns and give engineers and designers useful direction.
• Strong writing and editing for the web — you can write conversion copy and customer education content that doesn't sound like marketing fluff or AI-generated copy.
• Ability to operate in an unstructured environment and keep work moving without process holding you up.

Preferred

• Web / front-end application experience — you've shipped production sites or applications.
• SEO fundamentals: on-page structure, technical hygiene, tooling (Semrush, Ahrefs).
• Figma fluency.
• Familiarity with PostHog or similar product analytics tools.