Growth & Performance Marketing Manager at Taste Buds Kitchen - HQ | Queen Anne's County, MD | $70K/yr – $90K/yr

Growth & Performance Marketing Manager

Queen Anne's County, MD (Hybrid)

$70K/yr – $90K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead multi-location performance growth by owning brand funding, automation, AI SEO, and CRO while driving franchise sales.

Own the end-to-end multi-location growth engine across Brand Fund, GHL automation, and CRO.
Must-have: 5–7+ years in performance marketing in multi-unit or franchise settings.
Standout: Expert in GA4 analytics, ROAS optimization, and vendor management.

Job Description

Responsibilities

Brand Fund Allocation: Strategically manage and allocate the National Brand Fund across 40+ locations. You will analyze performance data to deploy capital where it drives the highest sales results, ensuring balanced growth across the entire franchise system.
CRM Architecture (GHL): Take full ownership of our GoHighLevel (GHL) environment. Build and maintain the marketing logic: workflows, triggers, and automated nurtures that move leads from "inquiry" to "discovery."
AI Search & SEO (GEO/AIO): Ensure our 40+ locations are "AI-ready." Optimize for AI Search, manage schema markup for AI model recommendations, and maintain dominant visibility in Google Maps and local search packs.
Conversion Rate Optimization (CRO): Manage multi-location websites with a focus on local search intent and landing page performance to maximize lead capture and sales conversions.
Vendor Accountability: Act as the primary lead for our ad agencies, ensuring every dollar is pacing correctly and hitting strict KPIs for ROAS, Cost Per Lead (CPL), and lead-to-booking quality.
Data & Analytics: Use GA4 and platform data to audit performance. Provide the "why" behind the numbers and pivot spend in real-time to maximize unit-level ROI.
Franchise Lead Gen & Sales Enablement: Own the full-funnel strategy for franchise sales. Optimize the technical "Discovery Process" to ensure the journey from lead capture to FDD review is frictionless.
Franchisee Technical Training: Serve as the subject matter expert for owners. Train them on reading dashboards, managing local lead flow, and understanding their marketing ROI.
Collaborative Partnership: Work in a tight "Growth & Brand" pod with our Creative Manager. You own the engine; they provide the high-quality storytelling "fuel."