Responsibilities

• Manage search, Local Services Ads, display, and video campaigns across all active markets.
• Plan, prepare, and launch Google Ads and Local Services Ads, CTV campaigns for new location openings.
• Scale what works: grow proven campaigns and tests into new budgets, markets, and audiences, and design new experiments only where they can move qualified leads and SQLs.
• Own lead quality, not just volume: optimize toward cost per qualified lead, SQL pass through, and retained client contribution, using HubSpot and Salesforce data rather than platform conversions alone.
• Use CallRail to track, score, and attribute inbound calls, and feed call data back into campaign optimization and budget decisions.
• Partner on landing page, offer, and funnel testing to lift conversion rate and lead quality.
• Optimize campaigns to improve Quality Scores and reduce cost per conversion.
• Identify negative keywords and refine targeting to improve relevance and cut wasted spend.
• Implement and monitor conversion tracking and audience segmentation across HubSpot, Google Analytics (GA4), Google Tag Manager, and CallRail.
• Develop forecasts and budget plans for new and existing locations in partnership with Finance and Sales.

Requirements

• Bachelor's degree in marketing, Business Administration, Advertising, or a related field.
• 4 years of experience in PPC, paid search, SEM, or performance marketing.
• A track record of growing paid programs and scaling qualified lead or pipeline volume, not only improving efficiency.
• Strong expertise in Google Ads, Local Services Ads, YouTube, and Microsoft Advertising (Bing).
• Proficiency in HubSpot, Google Analytics (GA4), Google Tag Manager, and CallRail.
• Hands-on experience with A/B testing, conversion optimization, audience strategy, and attribution modeling.
• Working knowledge of how paid search and organic search interact.
• Familiarity with ad extensions (assets), audience segmentation, and Google AI Max for Search campaigns.
• Strong analytical skills and the ability to turn campaign data into decisions, with accountability for downstream lead quality, not just platform metrics.
• Experience managing budget with a disciplined, results-focused approach to spending.

Preferred

• Google Ads and Google Analytics certifications.
• Experience scaling paid programs across multiple markets or locations.
• Experience advertising on connected TV (Hulu, Roku) or other streaming and programmatic platforms.
• Knowledge of AI-driven bidding and automation (Google Ads scripts, bid management tools).
• Familiarity with competitive research and PPC tools such as SEMrush.
• Understanding of multichannel marketing strategy.
• Proficiency in Excel or Google Sheets for analysis.