Responsibilities

• Own Dandy’s direct mail strategy across postcards, catalogs, and gifting to reach both SMB and Enterprise audiences.
• Develop segmentation, personalization, and offer strategies to improve response rates, conversion, and pipeline impact
• Build and scale a structured testing roadmap (creative, audience, offer, timing) to continuously improve performance
• Manage vendor relationships covering production, personalization, and distribution.
• Allocate budget and prioritize programs based on performance and growth opportunity.
• Analyze results and continuously optimize direct mail for engagement, ROI, and pipeline impact.
• Collaborate with Sales to gather feedback on lead quality and refine targeting and messaging
• Support Dandy’s direct media and partnership strategy across channels like podcasts, email newsletters, and display takeovers, testing and scaling programs that drive both brand impact and measurable performance
• Own performance tracking, reporting, and insights across direct buys, identifying what’s driving pipeline and where to scale or pull back
• Amplify key marketing initiatives (webinars, content, launches) through paid distribution and partner channels

Requirements

• 4–6+ years of experience in performance marketing, demand generation, or growth marketing
• Direct mail experience strongly preferred, or demonstrated ability to own and scale an offline or channel-specific program
• Highly organized and process-driven, with a track record of managing multiple campaigns simultaneously and ensuring clean execution end-to-end.
• Strong analytical mindset with experience measuring performance in complex or imperfect attribution environments
• Experience in B2C or B2B high growth company
• Ability to problem solve autonomously and prioritize work based on a hypothesis driven approach centered around business value
• Overall track record of professional and academic success

Preferred

• Experience managing international direct mail program
• Outstanding professional references to share
• Experience with high-volume SMB B2B marketing motions

Benefits

• For full-time positions, Dandy offers a wide range of best-in-class, comprehensive, and inclusive benefits tailored to each country where we operate. Our local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off—ensuring our team members are supported no matter where they live and work.