Responsibilities

• Strategy & Funnel: Develop and own an end-to-end growth strategy. Define, instrument, and obsessively track our core acquisition, activation, retention, and referral metrics.
• Performance Marketing: Plan, launch, and optimize paid acquisition campaigns across relevant channels (e.g., Google Ads, X/Twitter, LinkedIn, developer-specific platforms).
• Influencer & Content Marketing (KOL): Identify, build relationships with, and manage campaigns with key developer influencers, educators, and technical KOLs to build authentic advocacy.
• Community & Social : Build and nurture our developer community (e.g., on Discord, Reddit, GitHub). Drive conversations, gather product feedback, and turn our users into passionate evangelists.
• Product-Led Growth (PLG): Partner closely with Product and Engineering to identify friction points in the user journey. Design and run A/B tests to improve onboarding, conversion rates, and virality.
• Lifecycle Marketing: Develop and manage lifecycle marketing programs (e.g., email, in-product notifications) to drive user activation and long-term retention.
• Analytics & Reporting: Own the growth analytics stack. Build dashboards and communicate performance, insights, and experiment results to the founding team.