Responsibilities

• Plan, launch, improve, and scale direct message funnels for evergreen offers and product launches.
• Submit complete campaign briefs before work begins.
• Watch revenue performance and adjust the funnel plan when needed.
• Send weekly insights and recommendations based on results (all stats are automated and managed by the tech team.)
• Lead the client relationship and give clear, confident guidance.
• Celebrate client wins weekly in Slack in internal team channel and in client channels.
• Create new Playbooks and maintain accuracy of existing Playbooks for all strategies we run for clients.
• Advise on Instagram content that grows audience and drives sales with an even split each week between reach content and buyer content.
• Support weekly key performance indicators by guiding organic and paid direct message entry points with what is working on Instagram and across our clients.
• Build trust with clear and proactive recommendations on content priorities and results.

Requirements

• 3-5+ years of interfacing with multiple clients directly.
• 3–5+ years working with creator-led / content-led businesses, and managing: Info product / education models, Digital marketing funnels, Launch strategy, lead generation, content-driven sales, Strong understanding of: Instagram organic content fundamentals, Funnels, webinars, organic content systems, Email + landing page platforms, Paid media fundamentals, Instagram/Facebook culture, behavior, and trends, Strong communication and decision-making under pressure, Experience managing high-profile clients, Be highly comfortable using AI in your daily workflow, Proactively suggest new AI use cases that remove repetitive work, Leverage AI to accelerate strategy, analysis, QA, and communication, Help refine internal AI tools through ongoing feedback.
• Proactively suggest new AI use cases that remove repetitive work.

Benefits

• Flexible PTO + winter break + 5 holidays
• Remote, async-first (EST)
• $3,000 annual learning budget
• Annual Company Retreat
• 401(k) with 4% employer match
• Remote, async-first (EST)