Growth Marketing Strategist at Entangled Publishing, LLC | USA | $85K/yr – $130K/yr

Entangled Publishing, LLC

Growth Marketing Strategist

USA (Remote)

$85K/yr – $130K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the end-to-end launch strategy for book properties by defining audiences, crafting positioning, and building channel playbooks that drive word-of-mouth and sales.

Audience definition and cultural moment targeting across BookTok, BookTube, Reddit, and influencers.
Launch thesis and channel strategy across social, PR, partnerships, retail, and paid media to reach readers likely to obsess.
Collaboration with publishers and internal teams to iterate on strategies and optimize launch models based on performance data.

Job Description

Responsibilities

Read manuscripts and identify their strongest commercial opportunities
Define target audiences and audience subcultures
Determine positioning, messaging, and market differentiation
Develop a unique launch thesis for each title
Identify the emotional and cultural triggers most likely to drive word-of-mouth
Design channel strategies across social, influencer, PR, retail, paid media, community, and partnerships
Manage a Campaign Lead to partner with marketing, publicity, social, retail sales, influencer, and author teams to align execution against the growth strategy
Build launch briefs and strategic plans for execution teams
Work collaboratively with Publishers to iterate on strategies to achieve title sales goals
Analyze campaign performance and continuously refine future launch models

Entangled Publishing, LLC

We Are:MavericksSince coming onto the scene in 2011, Entangled has racked up the accolades—from New York Times bestsellers to starred reviews to Best Of lists. Nothing is more important to us than the quality of our fiction, and it shows.AdvocatesOur books are everywhere—in print and digital, from shelves to e-readers—thanks to our friends at Macmillan in New York, one of the biggest book distributors in the business. With 12-15 new releases launching every month, we’ve got something for everyone, from board books for the youngest reader up to adult hardcover and everything in between.CommittedOur marketing team is on a mission to break the mold with every book we release. With one-of-a-kind, custom advertising and promotion strategies and outside-the-box ideas, we work nonstop to take every book to the next level.MultifacetedEntangled’s staff is truly the dream team—from our award-winning editors to our tireless marketers, from our ingenious designers to our creative copywriters, our people are the secret weapon that makes our books shine. And we’re all about amplifying unique perspectives and making sure everyone’s voice is heard.

Founded in 2011

135 employees (122 in marketing)

www.entangledpublishing.com