Growth Marketing Specialist

Responsibilities

• Run the day-to-day execution of marketing initiatives, from identifying opportunities with the team through hands-on implementation and performance evaluation.
• Analyze business and marketing performance to uncover opportunities for growth and improvement.
• Develop recommendations and take initiative to turn insights into action.
• Work across multiple brands, adapting your approach to different customers, products, and business objectives.
• Collaborate with the Senior Director of Marketing to prioritize initiatives and support strategies that deliver measurable results.
• Take ownership of Google Ads and Meta advertising across our portfolio of brands.
• Audit existing campaigns, identify areas for improvement, and proactively implement changes to improve performance.
• Execute and optimize customer acquisition campaigns, managing budgets with a focus on efficiency and profitability.
• Continuously test and refine targeting, creative, messaging, and campaign structure.
• Research and evaluate new advertising opportunities across both online and offline channels, helping our brands diversify how they reach and acquire customers.

Requirements

• 3 to 6 years of professional marketing experience, including meaningful hands-on experience with Google Ads and Meta advertising.
• Demonstrated strategic and analytical thinking skills, with the ability to turn data into actionable recommendations and measurable improvements.
• Experience managing advertising budgets, diagnosing underperforming campaigns, and implementing changes that improve results.
• Hands-on experience with Shopify or a similar ecommerce platform, and Mailchimp.
• Strong initiative and good follow-through, with a willingness to take action and consistently complete assigned work.
• A hands-on mentality and willingness to get into the details, experiment, and execute rather than simply develop recommendations.
• A natural curiosity about marketing, business growth, and customer behavior, with enthusiasm for exploring both digital and traditional marketing approaches.
• Strong communication skills and the ability to explain insights, recommendations, and results clearly.
• Comfort working across multiple brands, balancing priorities, and adapting to changing needs.
• A collaborative mindset, strong accountability, and a genuine desire to continue developing professionally.

Preferred

• Experience working across ecommerce brands and different customer audiences.
• Familiarity with GA4, Google Tag Manager, and ecommerce analytics.
• Experience with conversion rate optimization, A/B testing, or landing page development.
• Exposure to traditional advertising, local marketing, or other customer acquisition channels beyond digital advertising.
• An interest in automation, AI, and finding smarter ways to work.
• Experience working across multiple brands, business models, or industries.
• The Kind of Person Who Will Thrive Here: You're naturally curious and enjoy figuring out how things work. You're comfortable rolling up your sleeves, trying something new, and figuring things out along the way.
• Most importantly, you're interested in building a career, not just filling a position. As our business evolves, we want someone who's excited to evolve with it.