Growth Marketing Specialist

USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive growth as Growth Marketer by owning the full digital funnel—from strategy to execution.

  • Own the digital funnel strategy and execution with measurable impact on acquisition, conversion, and retention.
  • Must-have: Revenue ownership in ecommerce with proven outcomes in paid ads (Meta) and email (Klaviyo).
  • Standout: Experience leading creative production and testing with a lean, contractor-heavy team.

Job Description

Responsibilities

  • Digital Marketing Ownership : Own the digital marketing function; set the strategy, build the systems, and execute across channels. You'll work closely with leadership on priorities, but this is your function to run.
  • Customer Buying Journey : Map and continuously refine how buyers move from awareness to purchase; identifying drop-offs at each stage, and how our messaging, creative, and offers need to adapt to meet them at the right moment.
  • Ad Creative : Lead creative strategy and production for Meta and YouTube. Direct our designer and partners, develop testing frameworks, and build a repeatable process for generating winning creative.
  • Email : Own the email program end-to-end; flows, list growth, segmentation, and weekly sends; with a focus on converting new customers and driving repeat purchases.
  • Conversion Rate : Continuously identify and remove friction across the purchase path including landing pages, product pages, offers, and social proof.
  • Performance & Insights : Monitor and analyze performance across channels, identifying what’s working, what isn’t, and where to focus next.
  • New Ideas : Bring a challenger mindset to growth. Actively identify emerging tactics, underutilized channels, and unconventional approaches.

Requirements

  • You have owned a revenue number in e-commerce and can point to specific strategies, or systems that moved the needle on acquisition, conversion, or retention.
  • You have experience running Meta ads, Klavyio, and improving conversion rates, with real budget ownership and measurable outcomes.
  • You have led creative strategy; briefing designers and partners, developing ad concepts, and building a repeatable process for creative production and testing.
  • You are comfortable being the decision-maker in a lean environment, working with contractors and partners rather than a large in-house team.
  • You are passionate about golf. Not necessarily the best player, but someone who follows the game and genuinely cares about the products you're marketing.
    Precision Pro Golf logo

    Precision Pro Golf

    Precision Pro Golf is a golf technology company that designs and manufacturer's golf laser rangefinders and golf GPS devices.

    Founded in 2013
    Cincinnati, Ohio, USA
    10 employees (1 in marketing)

    Recent Ads

    Traffic Signals

    Monthly Visitors
    50.4K
    Monthly Google Ads Budget
    $198
    Traffic Source Mix
    Search
    42.9%
    Direct
    44.9%
    Referral
    6.6%
    Social
    4.5%
    Paid
    1%

    Headcount Trend

    Current headcount: ~10

    Marketing Team

    Marketing Team Size
    1 (10% of company)