Growth Marketing Specialist

Palo Alto, CA (On-site)

$110K/yr – $190K/yrMid Level1+ years expFull time

Posted 1 day ago

Job Summary

Own the end-to-end growth motion from experiment design to lifecycle loops, driving new user acquisition, activation, onboarding improvements, and retention while coordinating with product, design and engineering, and tracking CAC, LTV and ROAS.

  • Run paid and organic acquisition across channels
  • Design and scale fast experiments
  • Build lifecycle, referral and product-led growth loops

Job Description

Responsibilities

  • You'll own the experiments and channels that bring in new users, activate them and keep them coming back, working closely with product, design and engineering.
  • Run paid and organic acquisition across channels like paid social, search, creators and community
  • Design fast experiments, then scale what works
  • Improve onboarding, conversion and paid upgrades
  • Build lifecycle, referral and product-led growth loops
  • Track CAC, LTV and ROAS, and share clear reports

Requirements

  • 1–6 years in growth or performance marketing
  • Hands-on experience with a direct-to-consumer AI product
  • Familiarity with modern growth tactics: creator and UGC marketing, product-led growth and AI-assisted content
  • Strong analytical skills, including funnel analysis and A/B testing
  • Experience with ad platforms (Meta, Google, TikTok) and analytics tools (Amplitude, Mixpanel or similar)
  • Proven experience running influencer and creator marketing campaigns, including sourcing, partnerships and performance tracking

Preferred

  • Subscription or freemium monetization experience
  • SQL, attribution and lifecycle tools
  • SEO or generative engine optimization

Benefits

  • Competitive salary and benefits
  • High ownership in a fast-growing AI company

Salaries

Posted range

$110K/yr – $190K/yr

Taken straight from the job posting.

The middle of this range ($150K) is 101% above the median base salary for Growth Marketing Specialist roles in the United States ($75K).

Growth Marketing Specialist median pay in the United States

$75K/yr

Most pay falls between $69K and $85K. Based on 60 salaries.

See all Nenu AI salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
4.4K
Traffic Source Mix
Search
34%
Direct
39%
Referral
9.9%
Social
6.2%
Paid
3.3%

Headcount Trend

Current headcount: ~6
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Growth Marketing Specialist

Nenu AI · Palo Alto, CA · On-site