Own pipeline growth across multiple channels and coordinate with Sales, SDRs, and Ops to optimize funnel visibility and attribution.

• Drive measurable pipeline growth through multi-channel marketing initiatives across email, events, partnerships, outbound, and nurture channels
• Support lead conversion and funnel progression initiatives alongside Sales and SDR teams
• Identify, launch, and test new acquisition channels and growth experiments
• Partner with sales operations to improve funnel reporting, accuracy of metrics, and attribution visibility
• Build and manage nurture programs, workflows, and lifecycle automation campaigns within HubSpot
• Drive improvement in website conversion paths and campaign landing pages
• Support outbound and SDR initiatives through campaign enablement, sequencing, and targeting
• Coordinate campaign execution across internal stakeholders
• Analyze campaign performance, attribution, conversion metrics, and pipeline impact to identify optimization opportunities
• Support partner channel marketing initiatives and coordination