Responsibilities

• Create, manage, and optimize campaigns across Meta, Google and TikTok platforms
• Monitor performance data and adjust strategies to improve ROI and drive efficient growth
• Research market trends, competitors, and ad tactics to improve creative effectiveness and landing page conversion
• Plan and execute A/B tests; analyze results and apply insights to future campaigns
• Manage ad budgets and ensure spending efficiency across platforms
• Collaborate with internal design and engineering teams, as well as external agencies, to optimize conversion funnels
• Contribute to user acquisition strategy and execution across additional advertising platforms

Requirements

• 2-4 years of hands-on experience running Google Ads and/or Meta campaigns, with strong knowledge of platform operations and optimization techniques
• Ability to independently manage and optimize large paid media accounts and budgets
• Strong data analysis skills and ability to turn that data into insights that drive action
• Familiarity with tools like Google Analytics, Amplitude and data visualization tools
• Proven success in optimizing high-budget digital advertising campaigns
• Strong cross-functional collaboration skills—especially across brand, product, and tech

Preferred

• Experience promoting DTC (Direct-to-Consumer) brands
• Experience with TikTok or other digital advertising channels
• Flexibility to collaborate with overseas agencies as needed
• Passion for technology and skincare

Benefits

• Our benefits programs include: paid vacation and paid holidays, 401(k) plan with employer match, employee stock purchase plan, a variety of medical, dental and vision plan options, and more.