Responsibilities

• Owning outbound growth marketing campaigns for new vendor program acquisition by researching and identifying equipment manufacturers and distributors within target verticals such as dental, veterinary, ophthalmology, imaging, fitness, and adjacent markets
• Developing targeted prospect lists and persona mapping for key decision makers including founder, C-suite, and sales leadership within vendor organizations
• Managing HubSpot and marketing automation workflows including outreach cadences, email sequences, lead nurturing campaigns, and CRM pipeline tracking
• Executing multi-channel outreach campaigns across email, LinkedIn, and digital channels to generate qualified vendor conversations for the sales leadership team
• Creating vendor-facing marketing collateral including case studies, pitch decks, one-pagers, and program materials that communicate LeasePoint’s value proposition
• Leveraging modern AI tools to accelerate research, personalize outreach at scale, generate content drafts, analyze prospect data, and automate repetitive marketing workflows
• Tracking campaign performance including outreach volume, response rates, qualified leads generated, and pipeline conversion
• Coordinating trade show and event marketing support including pre-show outreach, meeting scheduling, and post-event follow-up campaigns
• Monitoring engagement activity and identifying high-interest prospects for executive follow-up and partnership evaluation
• Delivering regular campaign reporting and insights to leadership on pipeline development and marketing performance

Requirements

• - Bachelor’s degree in business, marketing, communications, or a related field
• - 2-4 years demonstrated experience in B2B outbound lead generation, demand generation, or growth marketing
• - Hands-on experience with marketing automation platforms and CRM systems, ideally HubSpot
• - Experience with LinkedIn outreach tools such as Sales Navigator
• - Strong working knowledge of modern AI tools (ChatGPT, Claude, Perplexity, or similar) and the ability to use them to accelerate marketing workflows
• - Excellent written and verbal communication skills, particularly for B2B audiences and executive-level outreach
• - Analytical mindset with the ability to track campaign metrics and make data-driven decisions
• - Strong research and organizational skills with the ability to prioritize high-value targets
• - Self-starter mentality with the ability to build new processes and systems from the ground up
• - Interest in financial services, equipment finance, or B2B SaaS go-to-market is a plus but not required

Preferred

• Interest in financial services, equipment finance, or B2B SaaS go-to-market is a plus but not required

Benefits

• - 100% employer-paid health insurance for employees (HDHP plan)
• - HSA with employer contribution to support long-term healthcare savings
• - Voluntary dental, vision, life, and AD&D coverage
• - Unlimited Time Off policy so you can recharge when needed
• - 11 paid company holidays
• - Flexible work environment and schedule focused on outcomes
• - Direct collaboration with leadership and sales, giving you visibility and influence across the business
• - Opportunity to build the marketing function from the ground up at a fast-growing financial services company and directly impact revenue growth