Responsibilities

• Paid Media
• Supporting campaign execution in Google Ads and LinkedIn Ads based on strategy set with the performance and brand teams
• Building audience segments and assisting with targeting refinements
• Tracking performance and reporting findings back to the team
• ABM and BDR Support
• Building account lists and top-of-funnel audiences for our inside sales team
• Collaborating with the Inside Sales Manager on account-based campaigns for specific verticals
• Running LinkedIn lead gen campaigns with support from the broader marketing team
• SEO
• Keyword research and competitive analysis using Ahrefs and ZoomInfo intent data

Requirements

• 2 to 4+ years of B2B marketing experience with ownership of both paid media and ABM programs
• 2 years experience with Search Engine Optimization; including keyword scopes, metadata development, schema micro data content briefs, data analysis, competitive SERP analysis, and related performance analytics.
• AI-forward engineering approach — comfortable leveraging automation, AI agents to scale, smart bidding, and AI-powered tools to improve performance and reporting.
• Experience building and analyzing Ahrefs, SEM Rush Screaming Frog, Search Control, Bing Webmaster Tools, and Google Analytics data
• Proven track record managing paid search (Google Ads, Microsoft Ads) and paid social (LinkedIn) with measurable pipeline impact; ABM platform experience (ZoomInfo, 6sense, Demandbase, or AdRoll) strongly preferred
• HubSpot experience; comfort with multi-touch attribution, UTM frameworks, and CRM-synced audience building
• Deep understanding of long B2B sales cycles, complex buying committees, and enterprise deal structures
• Strong analytical skills with the ability to move fluidly between C-suite strategy and in-platform campaign optimization
• Highly collaborative, sales-aligned mindset with strong cross-functional communication skills; experience supporting enterprise or strategic sales teams

Benefits

• Kastle Systems offers a competitive benefits package, which may include medical, dental, and vision coverage, 401(k) with company match, paid time off, and other benefits, depending on the position and location.