Responsibilities

• Decision Velocity: Bring a finance and analytics lens to the questions that gate revenue decisions. Get the team to a clear answer faster.
• Run cross-brand analyses on franchisee performance, program economics, and growth opportunities that drive revenue
• Build the analytical case behind budget proposals and investment decisions
• Develop scenario models that compress the time between question and decision
• Partner with product managers on pricing, performance, and growth across brands
• Translate analyses into recommendations any stakeholder can act on
• Execution Throughput: Keep marketing initiatives visible, prioritized, and moving forward efficiently to accelerate execution and business impact.
• Maintain visibility into key initiatives, timelines, and project priorities
• Drive follow-through across cross-functional workstreams and help remove blockers proactively
• Support the planning, prioritization, and operational workflow processes for the marketing team
• Help establish intake and prioritization systems that align resources to the highest-impact work
• Keep leadership informed on progress, risks, dependencies, and decisions needed to maintain momentum
• Cross-Functional Partnership: Collaborate across departments to connect marketing investment with broader business outcomes.
• Partner with product managers on initiatives that shape product performance and growth strategies
• Support Finance with marketing data, forecasting, and business performance analyses
• Provide analytical and operational support for franchise-facing initiatives and growth programs
• Collaborate with Operations, NSO, FranDev, and other internal stakeholders to support strategic initiatives
• Serve as a reliable and collaborative partner across functions and leadership teams
• Executive Leverage: Support senior marketing leadership through analytical ownership, strategic execution, and operational follow-through.
• Assist in preparing analyses, presentations, and supporting materials for leadership meetings, offsites, and stakeholder updates
• Drive forward high-priority initiatives that require dedicated ownership and coordination
• Translate marketing outcomes into business and financial insights for senior leadership audiences
• Operate as a trusted partner to marketing leadership on strategic and operational priorities