Responsibilities

• Architectural & Semantic Strategy: Lead the strategic development of website architecture and site structure to ensure discovery and citation across both traditional search engines and generative AI platforms (AIO/GEO).
• Conversion-Centric Alignment: Oversee the design and deployment of high-converting landing pages and resource hubs, ensuring a frictionless user journey.
• Agency & Vendor Management: Serve as the primary point-of-contact for external web design and development agency.
• Technical Performance: Collaborate with web development team to ensure site maintenance standards meet the highest benchmarks for speed, security, and user experience.
• Data-Driven Testing: Lead rigorous A/B and multivariate testing for high-conversion landing pages.
• Funnel Analytics: Map the user journey to identify and rectify friction points that impede the transition from prospect to lead.
• Holistic Search Visibility: Execute a search strategy that maintains traditional SERP rankings (SEO) while optimizing for Generative Engine Optimization (GEO) and AI-driven answer engines.
• Content Authority: Partner with the Content Marketing Specialist to ensure all digital assets are structured to secure brand citations in generative AI summaries.
• Technical SEM: Manage high-intent PPC campaigns, optimizing for qualified leads rather than simple click volume.
• Cross-Platform Execution: Design and manage performance-focused campaigns across Google Ads, YouTube, Meta, and LinkedIn, ensuring creative alignment and audience segmentation.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred
• 3–5+ years of experience in growth marketing, performance marketing, or technical marketing roles, ideally in financial services, fintech, or a regulated industry
• Proven experience managing full-funnel digital acquisition, including SEO, paid media, and conversion rate optimization
• Strong hands-on experience with HubSpot (or similar CRM), including lead scoring, lifecycle management, workflows, and attribution tracking
• Demonstrated ability to manage and optimize paid media campaigns across platforms such as Google Ads, YouTube, Meta, and LinkedIn
• Deep understanding of SEO, SEM, and emerging AI-driven search (AIO/GEO), including how content is structured for discoverability and citation
• Experience leading website strategy and CRO initiatives, including A/B testing, landing page optimization, and user journey mapping
• Familiarity with web technologies and infrastructure, including CMS platforms (HubSpot preferred) and collaboration with development teams
• Strong proficiency in analytics and tracking tools, including Google Analytics, Google Tag Manager, and Google Search Console
• Ability to interpret complex data and translate it into actionable insights that drive pipeline and revenue growth
• Experience managing external agencies and vendors, with the ability to hold partners accountable to performance goals
• Excellent project management skills, with the ability to prioritize across multiple initiatives in a fast-paced environment
• Strong communication skills, with the ability to collaborate cross-functionally with Sales, Marketing, and external partners
• Detail-oriented, proactive, and highly accountable, with a bias toward execution and continuous improvement