Responsibilities

• Analyze Marketing Funnels: Track daily and weekly performance across the marketing funnel, including landing pages, paid ad traffic, email campaigns, and social media conversions.
• Identify Conversion Opportunities: Detect friction points and drop-offs in the customer journey—particularly on landing pages and order pages—and recommend improvements to increase conversions.
• Run A/B Tests: Develop hypotheses and execute A/B tests or experiments to improve conversion rates and overall marketing performance.
• Monitor User Behavior: Use analytics and behavior tools (Google Analytics, Hotjar, Microsoft Clarity, etc.) to understand how users interact with our website and campaigns.
• Track KPIs & Performance Metrics: Monitor key marketing metrics including conversion rates, funnel progression, and campaign performance.
• Research Competitor Funnels: Analyze competitor marketing funnels, landing pages, and user flows to identify opportunities and best practices.
• Collaborate With Marketing Team: Work closely with marketing coordinators, designers, media buyers, and content creators to implement improvements and launch tests.
• Report Insights & Recommendations: Communicate performance insights and optimization ideas that help improve marketing effectiveness and customer acquisition.

Requirements

• 2+ years of experience in growth marketing, digital marketing, analytics, or conversion optimization
• Strong understanding of conversion rate optimization and marketing funnels
• Experience with analytics and user behavior tools (Google Analytics, Hotjar, Clarity, etc.)
• Familiarity with A/B testing and experimentation frameworks
• Ability to analyze marketing performance and communicate insights clearly
• Highly organized with strong attention to detail
• Comfortable working in a fast-paced, performance-driven environment
• Proactive mindset with strong problem-solving abilities

Preferred

• Experience optimizing e-commerce or subscription-based funnels
• Hands-on experience running A/B tests on landing pages or checkout flows
• Familiarity with landing page builders or CMS platforms
• Experience analyzing paid traffic performance and campaign conversions
• Interest in fitness, wellness, or lifestyle brands

Benefits

• Flexible schedule options to support work-life balance
• Paid vacation and sick days
• Paid training and professional development opportunities
• Referral bonus program
• Employee discounts on Meal Prep Sunday services
• 401(k) retirement plan eligibility
• Health insurance