Responsibilities

• Demand & Lead Generation
• - Develop and execute campaigns designed to generate qualified leads, demo requests, and sales opportunities.
• - Drive prospects toward demo requests, meetings, information requests, and other meaningful conversions.
• - Build targeted campaigns for specific higher education markets, audiences, and accounts.
• - Create and manage email campaigns and lead-nurturing programs.
• - Develop landing pages, calls-to-action, forms, and other conversion-focused assets.
• - Work closely with the sales team to identify target audiences, accounts, and opportunities.
• - Develop strategies for reaching new prospects through inbound and outbound marketing channels.
• - Track leads from initial engagement through sales handoff and opportunity creation.
• - Continuously test messaging, offers, audiences, and channels to improve engagement and conversion rates.

Requirements

• 3+ years of experience in demand generation, lead generation, digital marketing, B2B marketing, growth marketing, or a related field.
• Demonstrated experience generating qualified leads and sales opportunities through targeted marketing campaigns.
• Experience with email marketing, landing pages, forms, lead nurturing, and conversion optimization.
• Strong writing and content-development skills.
• Experience creating sales and marketing collateral.
• Comfortable maintaining and updating website content using a CMS.
• Experience with HubSpot or a similar CRM and marketing automation platform.
• Ability to analyze campaign results and use data to improve performance.
• Strong organizational skills and the ability to manage multiple initiatives simultaneously.
• Comfortable working closely with a sales team and being accountable for measurable results.

Preferred

• Experience with B2B SaaS, higher education technology, or education markets is a plus.