Responsibilities

• Drive growth of the ASUS Store eCommerce platform through paid and owned media planning, execution, and continuous optimization.
• Set up, manage, and optimize digital campaigns across platforms including Google, Facebook/Instagram, TikTok, LinkedIn, and other relevant channels.
• Support product launches, seasonal campaigns, and promotional initiatives through integrated digital media strategies.
• Partner with consumer and commercial product teams, sales, and channel teams to support go-to-market campaigns and lead generation initiatives.
• Leverage CRM and first-party data to execute B2C and B2B customer acquisition, retention, and lifecycle marketing programs, including segmentation and personalized targeting.
• Own end-to-end management of the ASUS U.S. affiliate marketing program, including strategy development, execution, optimization, and performance reporting.
• Develop affiliate promotions and seasonal campaigns in collaboration with product and ecommerce teams.
• Support SEO initiatives, including on-page and off-page optimization strategies to improve search visibility and performance.
• Monitor, analyze, and report on campaign performance, website traffic, customer behavior, and conversion metrics to identify growth opportunities.
• Analyze consumer trends, competitor activity, and product category insights; provide actionable recommendations.

Requirements

• Bachelor’s Degree (B.S. or B.A.) in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in digital marketing or media planning.
• 3–5 years of experience in a fast-paced marketing environment, preferably within the PC, gaming, consumer electronics industry, or agency environment.
• Demonstrated experience managing paid media campaigns and affiliate marketing programs.
• Proven ability to support cross-functional campaign execution and product launches.

Preferred

• Experience in the PC, gaming, or consumer electronics industry.
• Familiarity with digital marketing tools and platforms.
• Experience working with ecommerce platforms and performance-driven campaigns.
• Experience supporting field teams with campaign execution and events.

Benefits

• Our comprehensive employee benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).