Responsibilities

• Hands-on management of paid acquisition campaigns across META, Google and other platforms to drive profitable growth
• Combine optimal creative and media buying tactics to strategically target and build a robust cohort of customers along the conversion funnel
• Lead performance creative team to produce creative for maximal conversion efficiency
• Develop rigorous testing methodology to continuously generate learnings and optimize creative at all stages of conversion funnel
• Generate and communicate data-driven insights and actionable next steps to guide creative production
• Continuously research, stay at forefront of and implement new performing creative and media buying tactics
• Continuously research ads and learn from growth marketing networks and podcasts to identify growth opportunities
• Work collaboratively with cross functional teams to drive landing page optimization
• Manage attribution tools to improve measurement rigor and optimize performance

Requirements

• 5+ years hands-on experience managing and scaling a paid social budget for a DTC eCommerce brand
• Experience integrating highly efficient acquisition campaigns with sophisticated brand messaging and audience strategies
• Highly motivated and curious to independently learn and stay at forefront of developments in paid social advertising
• Experience with A/B testing and sophisticated measurement techniques and attribution models
• Strong analytical skills with ability to analyze raw data, draw conclusions, and develop actionable recommendations
• Proficient writing skills with passion for great ad copy and ad creative
• Strong leadership skills, managing and motivating a talented team of performance creative marketers and cross-functional experts
• Enthusiasm for helping shape an intensely motivated, talented and caring team culture and organizational processes
• Confidence communicating across the organization, with cross-functional stakeholders

Preferred

Benefits