Growth Marketing Manager

Austin, TX (Remote)

$79K/yr – $124K/yrMid Level6+ years expFull time

Posted 6 weeks ago

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Job Summary

Own go-to-market messaging and enablement for Talent Solutions, coordinating cross-functional launches and competitive intelligence to fuel seller adoption and revenue impact.

  • Drive internal activation across Sales, CS, and GTM to turn launches into measurable revenue opportunities.
  • Shape clear messaging and battlecard driven positioning to align internal talks with buyer conversations.
  • Lead product launches and competitive intelligence to keep sellers ahead in the field.

Job Description

  • Internal Sales Activation: Develop programs that increase awareness, understanding, and adoption of ZoomInfo Talent Solutions across the broader ZoomInfo go-to-market organization.
  • Partner closely with sales leadership, overlays, account executives, account managers, and customer success teams to drive engagement and revenue opportunities.
  • Sales Enablement: Create and maintain the materials sellers use every day, including: Battlecards; One-pagers; Sales presentations; Competitive positioning; Discovery guides; Customer stories; Solution briefs.
  • Positioning and Messaging: Develop clear, differentiated messaging that helps both internal teams and external buyers understand the value of ZoomInfo Talent Solutions.
  • Ensure consistency across sales conversations, launches, campaigns, customer communications, and product experiences.
  • Product Launches: Lead internal launch readiness efforts for new products, features, and innovations. Coordinate communication, training, enablement, and activation programs to drive adoption across the organization.
  • Competitive Intelligence: Own competitive intelligence programs and maintain battlecards, objection handling frameworks, and market insights that help sellers compete more effectively from a Go-To-Market perspective.
ZoomInfo logo

ZoomInfo

3.7 Glassdoor

ZoomInfo (NASDAQ: GTM) is the go-to-market platform that helps businesses find, acquire and grow their customers. ZoomInfo delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use our data and platform to increase efficiency, align sales and marketing teams, and consolidate technology stacks. We are a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo helps customers unlock insights, engage customers, and win faster visit: www.zoominfo.com Specialties: GTM platform, GTM strategy, sales intelligence, conversation intelligence, marketing intelligence, sales engagement, contact data, intent data, lead generation, improved prospecting, business information, business contacts, account-based marketing (ABM), data accuracy, database hygiene, and data orchestration.

Founded in 2000
Vancouver, Washington, USA
4.4K employees (187 in marketing)
69% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
8.7M
Monthly Google Ads Budget
$590.5K
Traffic Source Mix
Search
56%
Direct
39.2%
Referral
2.4%
Social
1.8%
Paid
0.5%

Headcount Trend

Current headcount: ~4.4K

Marketing Team

Marketing Team Size
113 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$8.6M
Last Raise
$1.6M
Post IPO Equity, 2 years ago

Funding History

  • Apr 2024
    Post IPO Equity • $1.6M
  • May 2014
    Private Equity
  • Jul 2004
    Series B • $7M

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