Growth Marketing Manager, YouTube Premium Marketing

Responsibilities

• Build a content marketing funnel to drive subscriber growth at scale, partnering with go-to-market (GTM) to bring moments to life for free and paid users.
• Design and execute end-to-end growth marketing strategies across acquisition and engagement channels (including email, in-product messages and recommendations, landing pages, and GEO) to acquire, onboard, and retain music and premium members globally.
• Manage all facets of marketing campaigns from concept, strategy, and creative production to launch coordination, optimization, and reporting—leveraging AI technologies to maximize efficiency and performance. Design and execute rigorous A/B tests.
• Analyze campaign performance data and user behavior to extract insights, uncover net-new growth levers, and streamline the user conversion funnel. Establish business cases for long-term growth.
• Partner with growth experts across teams to accelerate user growth and enhance the core product experience. Develop audience insights.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in growth marketing.
• Experience managing cross-functional or cross-team projects.
• Experience working on a consumer-facing subscription product or service in the technology or entertainment industry, including the streaming landscape and the YouTube ecosystem.

Preferred

• Experience doing content marketing, building funnels for movies and shows.
• 4 years of experience in management consulting, corporate strategy, finance, or product marketing, with a focus on subscription business models, lifetime value (LTV)/customer acquisition cost (CAC) modeling, and financial planning.
• Experience developing and executing global scaled campaigns end-to-end. Familiarity with the digital marketing ecosystem, including ads, social media, eCommerce, and web analytics.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.