Growth Marketing Manager at Woven Care | Salt Lake City, UT | $90K/yr – $120K/yr

Woven Care

Growth Marketing Manager

Salt Lake City, UT (Hybrid)

$90K/yr – $120K/yrMid Level5+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the Salt Lake City market by building a scalable referral network, driving high quality partnerships, and launching repeatable market-expansion plays with measurable outcomes.

Own referral-network development across pediatricians, PCPs, specialists, and school clinics in SLC while delivering a predictable pipeline.
Lead partnerships with healthcare networks, payers, and employers plus co-marketing at local events to drive ROI.
Create an executable market-launch playbook and report progress against growth targets and KPI metrics.

Job Description

Responsibilities

Build and maintain a referral network across pediatricians, PCPs, specialists, and school-based clinicians in SLC
Conduct regular outreach and in-person visits to drive consistent patient referrals
Equip and motivate clinical staff to engage in provider education and relationship-building
Manage a structured outreach calendar and track referral pipeline metrics in CRM
Cultivate relationships with community organizations, school districts, nonprofits, and parent networks
Develop co-marketing initiatives and represent Woven Care at local events, health fairs, and community forums
Lead high-level outreach to healthcare networks, regional/national insurers, and employer groups
Build business cases for partnership opportunities, including ROI modeling
Develop executive-ready presentations and performance reports
Partner with the Director of Marketing to launch and optimize campaigns across Meta, Google, and other platforms

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field; equivalent experience considered
5–7+ years in growth marketing, business development, or market expansion — with at least 2 years in a healthcare setting
Demonstrated experience building provider or referral networks in a clinical environment
Proven track record developing high-value partnerships with healthcare systems, payers, or large institutions
Experience managing both digital and traditional advertising campaigns with measurable results
Strong analytical skills; proficiency with CRM tools (Salesforce, HubSpot) and marketing analytics platforms
Excellent written and verbal communication skills, including comfort presenting to and cold-outreaching executives
Familiarity with the Utah/SLC healthcare market is a strong plus
Understanding of HIPAA and healthcare marketing compliance requirements

Preferred

Familiarity with the Utah healthcare landscape, and/or has successfully launched healthcare services in new markets
Strong network-building capabilities including cold outreach
Data fluency: comfortable setting KPIs, tracking performance, and adjusting strategy based on results
Experience with providers, community leaders, and executive stakeholders

Benefits

Comprehensive medical, dental, and vision coverage
401(k) with company match after 1 year
Tenured PTO, FSA options, and company-paid life insurance
Professional development support

Woven Care

3.1 Glassdoor

Hi! We're Woven Care. We're a pediatric therapy organization, and we're big believers in the power of human potential... whether it's our patients or our team, we exist to help achieve potential. We are on a mission to drive the highest quality clinical outcomes for the children we serve, becoming the household name for pediatric care in the United States. To achieve our mission, we have to build an organization by clinicians and for clinicians because the most talented clinicians drive the best outcomes for patients. We are building the future of pediatric healthcare, and changing lives, one patient at a time. We've served children and families since 2005, and are proud to be the leading provider of pediatric care in Colorado. We are a team of experts with backgrounds in Speech, Occupational, and Physical therapy, and Applied Behavior Analysis. We believe our comprehensive, integrated, multidisciplinary, care delivery model drives better clinical outcomes for patients. Together, we're proudly working as one team to drive the best outcomes for our patients. Right now, our services are available to children and families in Colorado, and our goal is to continue to build exceptional teams throughout the United States so that every child has access to the care they deserve.

Founded in 2007

Colorado Springs, Colorado, USA

234 employees

www.wovencare.com

43% recommend to a friend

51% CEO approval