Growth Marketing Manager

New York City, NY (Hybrid)

$130K/yr – $145K/yrSenior Level5+ years expFull time

Posted 10 days ago

Job Summary

Own and optimize paid media across all channels, build AI-native automation, and translate data into strategy while partnering with analytics, creative, and product teams.

  • Own hands-on management of paid media mix
  • Build automated workflows and dashboards with AI
  • Drive CRO and feature ideas with growth product

Job Description

Responsibilities

  • Growth marketing management. Own hands-on management and optimization across all paid media channels: paid search, paid social, programmatic and native, and affiliate. You have run these yourself and managed agency partners against them, and you can own the full mix.
  • Paid social and Meta. We weight paid social heaviest of the channels, and Meta most of all: you run it in-platform yourself and have scaled creator and UGC content against it, as we bring more of paid social in-house over time.
  • AI-native building. Build automated workflows, reports, dashboards, and processes with AI tooling. You use it to eliminate manual work and to create things that did not exist before, and you want to do a lot more of it.
  • Analytics. Turn data analysis into business strategy, not just charts. Partner closely with the analytics team to get from numbers to decisions.
  • Creative strategy and process management. Use data to brief new creative, spot trends across our own and competitor creative, and partner with the creative strategy team to streamline the process and ship winning ads.
  • Growth product. Drive paid media CRO and A/B testing, and help build new features. Partner with the product team to make it happen.
  • Marketing technology and operations. Own the operational backbone: billing and invoicing, workflow management, contracting, and the campaign trafficking and tagging discipline that keeps attribution clean.
  • Budget management and forecasting. Pace to budget, plan spend across channels and markets, and partner with finance on forecast versus actual.
  • Vendor and partner management. Manage agency, platform, and affiliate partner relationships, including contracts, fees, and performance.
  • Presentation and speaking skills. Communicate strategy clearly, to the team and to leadership.

Requirements

  • 5+ years in performance or growth marketing, with hands-on management of multiple paid channels
  • A track record of building automations, tools, dashboards, or workflows. Come ready to show what you have made
  • Strong analytical skills and comfort with data tools (spreadsheets at a high level, SQL a plus, BI tools like Looker or Amplitude)
  • Experience managing budgets and agency or vendor relationships
  • A clear communicator who can present strategy to leadership
  • Bias to action and comfort with ambiguity. We move fast and course-correct in the open

Benefits

  • comprehensive benefits package
  • annual bonus program
Weight Watchers logo

Weight Watchers

Weight Watchers is the global leader in science-backed weight management, offering an integrated support system built for the GLP-1 era that combines scientific expertise, medication, cutting-edge technology, and human connection. With more than 60 years of experience, Weight Watchers is the most studied commercial weight management program in the world, delivered through its No. 1 U.S. doctor-recommended weight-loss program. Its holistic, personalized approach also includes U.S.-based clinical interventions and access to GLP-1 medications when clinically appropriate, and a global network of coaches and community support. Since 1963, the company has led with science to deliver its members the personalized support they need to reach and sustain their goals. Members can access these solutions directly, or through Weight Watchers for Business’ full-spectrum platform for employers, health plans, and payers.

Founded in 1963
New York, New York, USA
6.4K employees (304 in marketing)

Salaries

Posted range

$130K/yr – $145K/yr

Taken straight from the job posting.

See all Weight Watchers salaries

Marketing Team

Marketing Team Size
233 (4% of company)
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
2.7M
Monthly Google Ads Budget
$1.7M
Traffic Source Mix
Search
39%
Direct
50.8%
Referral
4.4%
Social
4.3%
Paid
1.2%

Headcount Trend

Current headcount: ~6.4K

Recent News

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Growth Marketing Manager

Weight Watchers · New York City, NY · Hybrid