Responsibilities

• Drive net new pipeline creation, acceleration, and bookings/revenue through multi-channel inbound and outbound marketing efforts
• Design and execute multi-channel inbound/outbound campaigns (email, digital, webinars, events, content syndication, etc) aligned to GTM strategy in partnership with Marketing Operations and Shared Services
• Develop short form campaign and asset messaging in partnership with contractors/ content marketing
• Own/ translate ICP messaging/ pain points into assets in collaboration with practice leads & content marketing
• Partner with practice leads and sales teams to align marketing efforts to pipeline goals
• Work with Marketing Shared Services to build sales enablement tools and assets
• Support events in collaboration with Experiential Marketing
• Report out monthly to practice leads on campaign effectiveness
• Review campaign engagement for ongoing optimization opportunities
• Audit campaign attribution against newly created pipeline

Requirements

• 4+ years of campaigns experience, preferably in the Microsoft ecosystem, Saas, Saas Services, or IT Consulting
• Strong understanding of buyer personas and ICPs
• Experience in campaign marketing/management, demand generation, or growth marketing
• Experience leading digital marketing campaigns & strategies to drive growth
• Proven ability to optimize and measure multi-channel campaigns
• Bachelor’s degree in Communications, Business, or Marketing preferred

Benefits

• 3 Medical Insurance options with a company contribution to HSA
• 3 Dental Insurance options including adult orthodontics
• 3 Vision Insurance options
• Unlimited PTO (UPTO)
• Remote or hybrid work environment based on location
• 401k Match 50% of the first 6%
• StayWell Program - a cash reimbursement up to $600 a year toward Wellness