Responsibilities

• Travel across the country
• Travelling across the UK, you will attend events, expos, and community meetings representing LEMFi as a brand ambassador and key point of contact to drive brand awareness and new customer sign ups
• You'll build and expand LEMFi’s community network by networking with local leaders, partners, and organisations, setting up meetings and agreeing sponsorship for existing community events.
• You'll spend 3–5 days in a new UK city every 1-2 weeks to establish on-the-ground presence, grow relationships, and strengthen LEMFi’s visibility within local communities. A once in a lifetime opportunity to see the whole country!
• Growth & User Acquisition
• Develop and execute comprehensive user acquisition strategies tailored to Chinese ex-pat communities in the UK.
• Own growth targets for assigned markets, consistently driving results across online and offline channels.
• Optimise campaigns using data and insights to improve performance against acquisition KPIs.
• Community Engagement
• Lead community-driven initiatives to build trust, awareness, and advocacy for LemFi.
• Organise and participate in local events, meetups, and forums to educate users about LemFi’s services.
• Build and maintain strong relationships with community leaders and grassroots partners.
• Partnership Development
• Identify, negotiate, and manage partnerships with relevant organisations and businesses to accelerate user growth.
• Ensure partnerships deliver mutual value and measurable outcomes.
• Market Research & Insights
• Conduct ongoing market research to understand user needs, behaviours, and preferences.
• Provide actionable insights to Product and Marketing teams to refine messaging, features, and positioning.
• Serve as a strong internal advocate for the user, representing community perspectives in decision-making.
• Brand Advocacy
• Act as a brand ambassador for LemFi, consistently representing the company’s mission, values, and voice.
• Promote LemFi through clear, persuasive communication across multiple channels.