Responsibilities

• Develop and execute campaigns aligned with the overall marketing and demand generation strategy to drive new customer acquisition and growth.
• Ensure all B2C and B2B marketing campaigns align with business priorities and achieve lead and revenue goals.
• Optimize the demand generation marketing mix to meet lead-generation and eCommerce conversion goals while maintaining lead- and customer-acquisition costs within target ranges.
• Execute integrated campaigns for B2C and B2B audiences with a data-driven approach, optimizing performance and identifying new growth opportunities.
• Manage paid media agency relationships, setting clear goals, aligning business needs, and providing actionable feedback to achieve monthly projections.
• Drive customer acquisition through efficient management of paid marketing channels, including lead aggregation, paid search, digital display, retargeting, content syndication, out-of-home advertising, and more.
• Collaborate cross-functionally with the Content Marketing Manager, Demand Generation Senior Manager, Social Media Manager, Creative, and Marketing Operations teams to deliver marketing campaigns that are creative, compelling, and results-driven.
• Cultivate relationships with third-party industry partners to leverage placement opportunities, grow Truckstop’s network, and drive demand.
• Work closely with Sales Leaders to identify effective strategies, address challenges, and provide guidance for handling leads from the Demand Generation team.
• Partner with the Marketing Operations team to build campaign tracking processes, develop dashboards, and establish KPIs for monitoring campaign success. Share actionable insights with stakeholders.