Responsibilities

• AI Search & Generative Engine Optimization (40%). Partner with the Director of Marketing to develop and implement the company's AI Search and GEO strategy.
• AI Search & Generative Engine Optimization (40%). Improve brand visibility across ChatGPT, Google AI Overviews, Gemini, Copilot, Perplexity, and emerging AI platforms.
• AI Search & Generative Engine Optimization (40%). Develop strategies to increase AI citations, recommendations, and brand authority.
• AI Search & Generative Engine Optimization (40%). Research emerging AI search trends and identify opportunities before competitors.
• AI Search & Generative Engine Optimization (40%). Collaborate with the Content Manager to optimize content for AI-powered discovery.
• AI Search & Generative Engine Optimization (40%). Evaluate new AI tools that improve marketing effectiveness and efficiency.
• Search Engine Optimization (35%). Execute SEO strategies that improve rankings, traffic, and lead generation.
• Search Engine Optimization (35%). Improve technical SEO and website health.
• Search Engine Optimization (35%). Optimize product pages, blogs, landing pages, and educational resources.
• Search Engine Optimization (35%). Perform keyword research and competitive analysis.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).
• 3–5 years of experience in digital, performance, or growth marketing.
• Experience managing Google Ads campaigns.
• Strong understanding of SEO fundamentals.
• Experience with Google Analytics 4 and Google Tag Manager.
• Hands-on experience using AI tools to improve productivity or marketing performance.
• Curious, adaptable, analytical, and eager to learn.
• Excellent communication and project management skills.