Lead growth marketing and end-to-end funnel optimization across lead generation, recruitment, events, and partnerships, while building scalable systems, directing a Marketing Specialist / AI Content Specialist, and turning data into actionable growth insights.

• Own marketing strategy, calendar, and campaign roadmaps with cross-functional alignment and on-time delivery.
• Build growth systems and CRM-driven nurture, funnel optimization, and vendor performance management for ROI improvement.
• Lead creative direction and production support, ensuring brand standards and measurable performance across consumer and recruiting initiatives.