Responsibilities

• Build and optimize marketing, lead generation, and recruiting funnels.
• Own campaign planning, project management, marketing analytics, and performance reporting.
• Lead our Marketing Specialist / AI Content Specialist and manage internal or outsourced SEO, paid advertising, web/CRO, and project specialists.
• Drive accountability, prioritization, vendor performance, and measurable growth across consumer, advisor recruiting, partner, event, and group travel marketing initiatives.
• Design and improve marketing funnels, lead generation systems, advisor recruiting campaigns, lifecycle marketing, and CRM-driven nurture strategies.
• Identify growth opportunities and implement scalable solutions that improve lead quality, conversion, retention, and marketing ROI.
• Own the marketing calendar, campaign roadmap, promotional planning, workback timelines, and project management process.
• Ensure campaigns are completed accurately, on time, and aligned with company priorities.
• Manage SEO, paid media, web/CRO, development, media, and specialized project vendors.
• Hold external partners accountable for clear deliverables, useful reporting, and measurable performance.

Requirements

• 5+ years in marketing, growth marketing, demand generation, digital marketing, revenue operations, or related leadership roles.
• Proven ability to develop and manage marketing strategies that support measurable business growth.
• Strong experience managing projects, campaigns, deadlines, vendors, and cross-functional priorities.
• Experience managing direct reports, creative contributors, vendors, agencies, or contractors.
• Strong understanding of lead generation, marketing funnels, CRM/lifecycle marketing, email marketing, paid media, SEO, website conversion, and marketing analytics.
• Experience with marketing automation, CRM systems, email platforms, analytics dashboards, and AI-assisted marketing tools preferred.
• Strong analytical, critical thinking, and problem-solving skills.
• Excellent communication, leadership, writing, and organizational ability.
• High attention to detail and strong execution standards.
• Ability to operate independently, take ownership, and drive accountability without waiting for direction.

Preferred

• Experience with event marketing, partner promotions, co-op marketing, travel, hospitality, luxury services, or relationship-based sales environments is a bonus.
• Bachelor’s degree or equivalent experience preferred.

Benefits

• paid time off, a 401K program with a match, tax-free healthcare reimbursement, discounted travel, short and long-term disability, dental, life insurance, profit sharing, and a supportive and progressive work environment utilizing the latest in technology.