Responsibilities

• Define the growth motion from scratch. Identify what channels, experiments, and metrics actually matter for Lavalier right now.
• Own storytelling across every acquisition channel. Email, paid social, organic social, SEO/AEO, and sponsored content like newsletter partnerships: writing the narratives, creating the ad concepts, and driving the strategy that gets recruiters and TA leaders to discover Lavalier.
• Write, a lot, and at a very high bar. Ad copy, email sequences, landing pages, blog posts, social content. You care about every word because you know your audience will too.
• Create ad concepts and bring them to life. Develop creative concepts for paid and organic campaigns, including video for social in partnership with a video lead. Collaborate with a designer to get polished work out the door, fast.
• Use AI to accelerate what’s possible in growth. You’ll use AI tools across your workflow to move faster and do more, while holding a high quality bar on everything that ships.
• Optimize the path from first click to paid conversion. Continuously improve our website and landing pages for conversion and engagement.
• Run experiments end-to-end. Design, execute, and measure marketing experiments to drive acquisition and conversion. Test messaging, targeting, and creative, then iterate based on what works.
• Build the measurement layer. Define what “good” looks like for growth metrics at this stage. Analyze channel performance and make data-driven decisions, even when the data is imperfect.
• Work across tools like PostHog, HubSpot, and Webflow to manage campaigns, track performance, and optimize the funnel.

Requirements

• 5+ years in growth marketing , with hands-on experience in PLG and freemium models
• Strategic and hands-on in equal measure. You can develop a channel strategy or quarterly plan, then write the ad copy, build the landing page, and analyze the results yourself. You run experiments end-to-end with your own point of view on what to try next.
• Exceptional communicator, written and verbal. Sharp, specific, human copy that makes people pay attention. Equally compelling in Slack, in a brief, in a room with executives, or on stage. You distill complexity into clear recommendations and build influence across teams.
• Creative with high standards. You can concept a campaign, not just optimize one. You think in stories and angles, collaborate with designers and video creators, and hold everything you ship to a bar you’re proud of.
• You’re continuously developing your knowledge of of SEO/AEO, SEM, social platforms, and marketing analytics tools
• You can dig into data , extract the insight, and turn it into a story. You don’t just report numbers, you find the narrative that makes them actionable.
• You naturally see what the business needs and take initiative. You notice the opportunity, prioritize it, and make it happen.

Preferred

• Experience marketing to recruiters or TA leaders is a strong plus. You understand their world, their language, and what makes them skeptical.