Responsibilities

• Growth Strategy: Define the growth and user acquisition strategy for the tenant business line – spanning search (organic & paid), web, email, social, and programmatic channels, while overseeing execution through appropriate team stakeholders.
• AI-driven SEO: Lead B2B and B2BC content strategy, utilizing AI tools to generate efficiencies across our entire content generation process.
• Website Strategy: Collaborate with the core marketing team to enhance B2C website performance through experimentation and optimization.
• Paid Acquisition: Define the strategic direction and performance goals for B2C paid campaigns across social, display, search, and video; partnering with internal teams or external agencies to steer execution and optimization.
• Product Positioning: Refine personas and value propositions in collaboration with Product for stronger resonance and differentiation.
• Channel Testing & Analytics: Design and run experiments across acquisition channels, analyze performance data, refine targeting, and attribute results to inform strategy.
• Cross-functional Collaboration: Work closely with product and engineering teams to continuously adapt our strategy based on the product roadmap and insights into what is working.