Responsibilities

• Growth execution across channels: Own integrated multi-channel campaigns across paid social, podcasts, events, and beyond to move pipeline.
• Brand presence and cultural relevance: Build a credible AI-security brand with practitioner-focused content that grows an engaged audience.
• Content execution and amplification program: Plan and run recurring programs such as webinars or podcasts and build an events calendar that drives audience growth.
• Reporting and iteration: Track performance in HubSpot, translate data into decisions, and communicate what’s working and what comes next.

Requirements

• 3+ years of B2B marketing experience, ideally in cybersecurity, AI, or enterprise tech
• Proven track record owning and executing multi-channel campaigns independently — you don’t wait to be told what to do
• Experience managing webinar programs, virtual events, or podcast initiatives end-to-end
• Hands-on experience with paid social (LinkedIn required; X/Twitter a plus) including targeting, creative, and performance optimization
• Strong understanding of B2B buyer personas and how to craft messaging that resonates with technical and security audiences
• An eye for brand consistency — you notice when something is off-tone and you fix it
• Proficiency with HubSpot, Google Workspace, Canva, and emerging marketing technologies
• Excellent written and verbal communication skills

Preferred

• Builder Mentality: You see inefficiency and immediately start thinking about how to fix it, ideally with automation or AI.
• Cybersecurity Fluency: Familiarity with enterprise security, AI/ML markets, or agentic AI concepts. You don’t need to be an engineer but you need to earn credibility with the people who are.
• Startup Experience: Prior experience in a fast-moving startup where you wore multiple hats and figured things out without a playbook.
• AI-Native Approach: Hands-on experience with GenAI tools (ChatGPT, Claude, Midjourney, etc.) and excitement about applying them to real marketing challenges.
• Customer Marketing Experience: Experience building customer advocacy or expansion programs that turn customers into a marketing channel.
• Content Sensibility: An eye for design and copy, with the ability to adapt content for different audiences and channels without losing the brand voice.