Responsibilities

• Your success will be measured by your ability to turn ambiguous growth opportunities into well-designed tests, generate clear learning quickly, and build a path to efficient scale. You understand that proving a new channel requires more than launching a campaign: it takes a strong customer insight, compelling creative, sound economics, reliable measurement, and disciplined execution.
• - 3-5 years of experience in growth, growth marketing, or a similarly cross-functional role
• - Experience at a startup or in an equivalent zero-to-one environment where you had to act independently, move quickly, and build without an established playbook
• - A track record of taking a new channel, program, or growth initiative from idea through launch and iteration
• - Strong project management skills, with the ability to coordinate complex cross-functional work and keep multiple initiatives moving at once
• - A strong analytical foundation—comfortable building a business case, defining success metrics, interpreting performance data, and making scale or stop decisions
• - Strong creative instincts—able to develop customer insights, campaign concepts, content hypotheses, and clear creative briefs
• - Bias for action and ownership; you move quickly, make thoughtful decisions with incomplete information, and do not need close direction to make progress
• - Strong written and verbal communication skills, with the ability to bring clarity to ambiguous problems and align a wide range of partners
• - Comfort using AI tools and automation to accelerate research, analysis, ideation, and execution

Requirements

• 3-5 years of experience in growth, growth marketing, or a similarly cross-functional role
• Experience at a startup or in an equivalent zero-to-one environment where you had to act independently, move quickly, and build without an established playbook
• A track record of taking a new channel, program, or growth initiative from idea through launch and iteration
• Strong project management skills, with the ability to coordinate complex cross-functional work and keep multiple initiatives moving at once
• A strong analytical foundation—comfortable building a business case, defining success metrics, interpreting performance data, and making scale or stop decisions
• Strong creative instincts—able to develop customer insights, campaign concepts, content hypotheses, and clear creative briefs
• Bias for action and ownership; you move quickly, make thoughtful decisions with incomplete information, and do not need close direction to make progress
• Strong written and verbal communication skills, with the ability to bring clarity to ambiguous problems and align a wide range of partners
• Comfort using AI tools and automation to accelerate research, analysis, ideation, and execution

Preferred

• Experience launching or scaling influencer or creator-led acquisition
• Experience testing offline or emerging channels such as podcasts, TV, direct mail, or new digital platforms
• Experience in fintech, consumer finance, healthcare, subscriptions, or another long-funnel consumer business
• Hands-on experience with landing-page testing, experimentation platforms, referral programs, or lifecycle winback programs
• Experience operating in a regulated environment and partnering closely with Legal or Compliance

Benefits

• Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits
• Complimentary subscription to Stash+ account
• Hybrid Work Policy – We operate a hybrid work environment in NYC that prioritizes time together in the office to strengthen teamwork, innovation, and culture, while still allowing for work-from-home flexibility.
• Flexible PTO
• Work-from-home equipment stipends; home internet subsidy
• Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary
• Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health