Growth Marketing Manager

Doral, FL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive Shopify e-commerce growth and profitability by owning CRO, lifecycle marketing, and marketplace performance for a health supplement brand.

  • Own Shopify stores performance — conversion rate, AOV, retention, and LTV
  • Develop and execute CRO strategies: landing page testing, PDP optimization, funnel improvements
  • Audit and guide agency advertising strategy across Meta & Google with a focus on profitable growth

Job Description

Drive Shopify e-commerce growth and profitability by owning CRO, lifecycle marketing, and marketplace performance for a health supplement brand.

  • Own Shopify stores performance — conversion rate, AOV, retention, and LTV
  • Develop and execute CRO strategies: landing page testing, PDP optimization, funnel improvements
  • Audit and guide agency advertising strategy across Meta & Google with a focus on profitable growth
  • Oversee lifecycle marketing: email/SMS flows, subscriber experience, and retention programs
  • Manage TikTok Shop and affiliate ecosystem to drive incremental revenue
  • Provide support on additional marketplaces such as Amazon, as needed
Solara Labs logo

Solara Labs

Solara Labs is a boutique manufacturer of dietary supplements for the nutrition industry. We specialize is complex formulations and unique delivery formats, including our industry-leading fast-melt technology. Our 100 years combined experience in nutraceutical formulation development make us the trusted R&D arm of leading brands seeking differentiation in the marketplace. We also have three brands of our own which showcase the breadth and sophistication of our technology (EZ Melts®, BariMelts®, and Renzo’s®).Companies interested in working with us are encouraged to submit a project inquiry through our website.

Founded in 2007
Hialeah, Florida, USA
36 employees (9 in marketing)

Traffic Signals

Monthly Visitors
1.6K
Traffic Source Mix
Search
38.3%
Direct
44.5%
Referral
4.8%
Social
11.2%
Paid
1.1%

Headcount Trend

Current headcount: ~36

Marketing Team

Marketing Team Size
6 (17% of company)