Growth Marketing Manager

New York City, NY (On-site)

$90K/yr – $95K/yrMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and optimize multi channel growth for a digitally native brand, balancing paid social/search, SEO, and partners with budget discipline and clear ROI targets.

  • Growth ownership: Own core acquisition channels hands-on across paid social, paid search, shopping, SEO, affiliate, paid influencer, and partnerships.
  • Campaign discipline: End-to-end management from budget to creative and copy, with direct in-platform execution.
  • Performance and partners: Monitor ROAS, CPM, LTV, CTR, CPC, conversion rates and drive insights while managing Google, Meta, TikTok, and agency relationships.

Job Description

Responsibilities

  • Own and manage core acquisition channels hands-on — paid social, paid search and shopping, SEO, affiliate, paid influencer, and performance partnerships — executing directly in-platform day-to-day
  • Collaborate with AVP, Growth Marketing to inform and continuously refine channel strategy, optimizing the paid media mix to drive customer acquisition, conversion, and revenue growth
  • Execute end-to-end campaign management including budget allocation, audience targeting, creative development, and ad copywriting
  • Lead creative briefing for promotional moments and project-manage all creative requests, working closely with the creative team to develop and optimize high-performing ad assets — with strategic guidance from AVP, Growth Marketing
  • Monitor and report on performance metrics — ROAS, CPM, LTV, CTR, CPC, conversion rates — and translate data into actionable optimization insights
  • Define channel-specific targets that ladder up to broader business goals and plan/execute at monthly, weekly, and daily spend levels to drive omni-channel growth
  • Manage day-to-day relationships with key external partners and agencies: Google, Meta, TikTok, creative agency, affiliate agency, and others
Skinfix logo

Skinfix

2.1 Glassdoor

Skinfix is a leading skincare brand founded by a beauty industry veteran, backed by Stride Consumer Partners, and supported by a Scientific Advisory Board of top dermatologists. We create clean, clinical formulas that target the root causes of stubborn—and often connected—skin concerns. Because we know skincare isn’t the only thing you think about, each product is designed to deliver high-impact results—so you can simplify your routine and still see powerful, visible improvements daily.Launched in 2019 as the first brand at Sephora to prioritize barrier health, Skinfix has built a devoted following among both skincare pros and newcomers. We’re proud to be recognized year after year by the industry’s most trusted voices—with 10+ Allure Best of Beauty Awards and accolades from Byrdie, Cosmopolitan, Oprah Daily, WWD, ELLE, Women’s Health, BeautyMatter, and more.Our formulas are built from the ground up with vetted actives, custom-developed textures, and zero shortcuts. We avoid ingredients known to irritate skin, clog pores, or harm the environment—and we meet top global standards, including those set by the EU and Canada. Start spending less time worrying about your skin, and more time living confidently in it.

Founded in 1950
Halifax, Nova Scotia, CAN
58 employees (13 in marketing)
31% recommend to a friend

Recent Ads

Traffic Signals

Monthly Visitors
99.3K
Monthly Google Ads Budget
$3.4K
Traffic Source Mix
Search
36.6%
Direct
55.7%
Referral
4.7%
Social
2.1%
Paid
0.7%

Headcount Trend

Current headcount: ~58

Marketing Team

Marketing Team Size
9 (16% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$956.4K
Last Raise
$186.9K
Private Equity, 5 years ago

Funding History

  • Nov 2021
    Private Equity
  • Mar 2020
    Grant • $186.9K
  • Jun 2014
    Series Unknown • $769.5K

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