Responsibilities

• Design and run multi-channel campaigns (1:1, 1:few, 1:many) targeting enterprise and mid-market accounts.
• Own pipeline targets for B2B and acquisition/retention metrics for B2C.
• Run integrated programs across email, paid ads, SEO/SEM, mobile app channels, and outbound campaigns.
• Manage outside agencies and ensure they’re aligned with our ICPs in apparel, health, and weight management.
• Move accounts and users through the full funnel: awareness → engagement → consideration → decision → retention → advocacy.
• Create clear campaign briefs with goals, timelines, and KPIs.
• Work directly with Sales, Client Success, and Leadership to align account targeting, messaging, and lead flow.
• Translate technical product value into simple, outcome-focused messaging for both business buyers and consumers.
• Develop repeatable playbooks to scale what works.
• Track performance and improve campaigns week over week.

Requirements

• 2-4 years in B2B SaaS and/or B2C growth marketing at a small to mid-sized company, ideally with experience in health, fitness, or apparel tech.
• Proven success in multi-channel digital acquisitions such as LinkedIn, Google, SEO/SEM, and email automation.
• Proven success leveraging tools such as Google Analytics, Google Search Console, and SEMrush.
• Demonstrated results optimizing customer acquisition tools such as Hubspot, App Store Ads, Meta ads, Google UAC to drive sales pipeline development, improved acquisition cost, Monthly Active Users, and conversion lifts.
• Comfort using AI tools for content creation, enrichment, testing, and optimization.
• Ability to stay organized, work cross-functionally, and deliver on business needs, while embracing rapid experimentation, pivoting to embrace better performing outcomes.
• Strong data instincts and the drive to improve metrics, not just report them.
• Proven ability to operate in small teams or startup environments, where you are responsible for both strategy and execution.
• Authorized to work in the United States (No sponsorship opportunities available).

Benefits

• Competitive salary and benefits package.